GenM's Live Your Best Menopause Supports Confidence & Choice
Laura McQuarrie — October 23, 2024 — Lifestyle
References: gen-m & marketing-beat
October marks Menopause Awareness Month and menopause product marketplace GenM launched the Live Your Best Menopause campaign to show menopausal women embracing life and feeling like themselves. As part of the month-long campaign, GenM is highlighting words not typically associated with midlife and menopause—like energetic, optimistic, erotic, authentic, athletic and unapologetic.
With the campaign, GenM brings attention to its new universal symbol, the MTick, which simplifies the task of finding a trusted, diverse selection of menopause-friendly products when shopping. Leading brands and retailers are adopting the MTick to empower women through this natural transition of life, and devoting store space to empowered menopause experiences.
In the past, women have been left in the dark during menopause. Now, a new generation is reclaiming the narrative, sharing their experiences and advocating for better support and understanding.
With the campaign, GenM brings attention to its new universal symbol, the MTick, which simplifies the task of finding a trusted, diverse selection of menopause-friendly products when shopping. Leading brands and retailers are adopting the MTick to empower women through this natural transition of life, and devoting store space to empowered menopause experiences.
In the past, women have been left in the dark during menopause. Now, a new generation is reclaiming the narrative, sharing their experiences and advocating for better support and understanding.
Trend Themes
1. Inclusive-menopause Campaigns - Marketing initiatives like GenM's campaign break stereotypes by portraying menopause as a vibrant and empowering life stage.
2. Menopause-friendly Products - The introduction of the MTick certification makes it easier for consumers to identify and trust products specifically designed to support menopausal women.
3. Retailer-brand Collaborations - Leading brands and retailers collaborating to create dedicated menopause-friendly sections spotlight the importance of supportive environments for menopausal women.
Industry Implications
1. Health and Wellness - Focused on holistic support, the health and wellness industry is innovating to address the specific needs of menopausal women through targeted products and services.
2. Retail - Retailers are transforming store layouts and product offerings to cater to the unique needs of menopausal women, enhancing their shopping experiences.
3. Marketing and Advertising - By leveraging inclusive campaigns, the marketing and advertising industry is reshaping narratives around menopause, promoting a more positive societal perception.
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