The New Gap Ad Shows Kids and Adults in Perfect Harmony
Katherine Pendrill — November 6, 2017 — Marketing
References: youtu.be & harpersbazaar
As part of its ongoing 'Meet Me in the Gap' campaign, the Gap has created a new holiday spot that shows people of all ages singing along in perfect harmony.
For the first of its new holiday spots, the Gap enlisted the help of actress and singer Janelle Monae to show how fashion and music can bring people together. Set to the tune of Freddie Scott's 'You Got What I Need,' the ad shows men, women, and children all singing along and dancing in perfect harmony. Adding to the fun and cheerful spirit of the singalong, each member of the choir is dressed in matching Gap sweaters. As Monae explains, the holiday commercial is intended to reflect "the idea that although we may be from different parts of the world, when we come together, we can create something magical."
For the first of its new holiday spots, the Gap enlisted the help of actress and singer Janelle Monae to show how fashion and music can bring people together. Set to the tune of Freddie Scott's 'You Got What I Need,' the ad shows men, women, and children all singing along and dancing in perfect harmony. Adding to the fun and cheerful spirit of the singalong, each member of the choir is dressed in matching Gap sweaters. As Monae explains, the holiday commercial is intended to reflect "the idea that although we may be from different parts of the world, when we come together, we can create something magical."
Trend Themes
1. Fashion and Music Collaboration - Opportunity for brands to collaborate with musicians to create engaging fashion campaigns that connect with diverse audiences.
2. Inclusive Advertising - Brands can embrace inclusivity in their marketing by featuring people of all ages and backgrounds, fostering a sense of unity and connection with their audience.
3. Matched Clothing Ensembles - Growing trend of matching clothing ensembles for families or groups, allowing brands to offer coordinated outfits that promote a sense of togetherness and shared experiences.
Industry Implications
1. Fashion and Apparel - Fashion brands can leverage the power of music and diversity in their marketing campaigns, creating unique opportunities to engage customers and build brand loyalty.
2. Music and Entertainment - Musicians can collaborate with fashion brands to showcase their music in commercials and campaigns, expanding their reach and connecting with new audiences.
3. Retail and Ecommerce - Retailers can capitalize on the trend of matching clothing ensembles by offering coordinated outfits for families and groups, driving sales and customer engagement.
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