The Fruit Moon Beverages Highlight the Lore Behind the Product
Michael Hemsworth — June 13, 2017 — Lifestyle
References: y-design.ru & packagingoftheworld
Designed by Yaroslav Zheleznyakov, the conceptual Fruit Moon beverages focus on the folklore nature of the product in order to create a whimsical storyline for consumers to imagine when enjoying the drinks.
The beverages are crafted from drops of rain that have fallen to Earth from the moon, which is made from fruit and subsequently has raindrops that taste refreshingly fruity. This darling storyline is accented with a packaging design that puts a deep blue color on display in order to highlight the fairytale nature of the drinks and make the imagery of the fruits on the front really pop.
The Fruit Moon beverage branding comes as a whimsical take on the traditional water packaging in order to make an ordinary product that much more extraordinary.
The beverages are crafted from drops of rain that have fallen to Earth from the moon, which is made from fruit and subsequently has raindrops that taste refreshingly fruity. This darling storyline is accented with a packaging design that puts a deep blue color on display in order to highlight the fairytale nature of the drinks and make the imagery of the fruits on the front really pop.
The Fruit Moon beverage branding comes as a whimsical take on the traditional water packaging in order to make an ordinary product that much more extraordinary.
Trend Themes
1. Folklore-inspired Beverage Branding - Opportunity to create whimsical storytelling experiences through packaging and branding.
2. Rainwater as a Natural Ingredient - Potential for utilizing rainwater as a unique and refreshing ingredient in beverages.
3. Creative Fruit-infused Water - Innovation in creating fruit-flavored water using natural ingredients and imaginative branding.
Industry Implications
1. Beverage Packaging - Chances to disrupt the beverage packaging industry by designing creative and imaginative packaging solutions.
2. Natural Ingredient Beverage - Disruption potential in the beverage industry by leveraging natural ingredients like rainwater and fruit flavors.
3. Storytelling-based Branding - Opportunity to disrupt branding strategies by incorporating whimsical storytelling elements in product marketing.
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