Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
Riley von Niessen — January 6, 2017 — Fashion
Manny Gutierrez, a Hispanic vlogger and makeup artist who has an immense social media following, is taking the role of Maybelline's very first male beauty ambassador.
Following in the steps of Covergirl, which recently appointed James Charles as a representative, Maybelline aims to diversify its consumer base by presenting itself in a more inclusive manner. The decision made by both mainstream makeup brands also reflects the changing landscape of beauty bloggers and vloggers in the social sphere, with Manny Gutierrez and James Charles proving that their expertise is valued by their millions of online followers.
In addition to Manny Gutierrez, Maybelline will also be welcoming Shayla Mitchell, another popular blogger. Anne Marie Nelson-Bogle, the brand's vice president of marketing, explained the move by saying, "The duo’s boss-like personalities, in which they unapologetically slay both their makeup looks and their professional lives, made them a perfect fit for the role."
Following in the steps of Covergirl, which recently appointed James Charles as a representative, Maybelline aims to diversify its consumer base by presenting itself in a more inclusive manner. The decision made by both mainstream makeup brands also reflects the changing landscape of beauty bloggers and vloggers in the social sphere, with Manny Gutierrez and James Charles proving that their expertise is valued by their millions of online followers.
In addition to Manny Gutierrez, Maybelline will also be welcoming Shayla Mitchell, another popular blogger. Anne Marie Nelson-Bogle, the brand's vice president of marketing, explained the move by saying, "The duo’s boss-like personalities, in which they unapologetically slay both their makeup looks and their professional lives, made them a perfect fit for the role."
Trend Themes
1. Male Beauty Ambassadors - The rise of male beauty ambassadors presents an opportunity for cosmetic companies to tap into new markets and customers.
2. Inclusive Marketing Strategies - Cosmetic brands that adopt more inclusive marketing strategies can create a more diverse consumer base and increase brand loyalty.
3. Social Media Influencer Partnerships - Collaborating with social media influencers with large and engaged followings can provide companies with greater exposure and credibility.
Industry Implications
1. Cosmetics Industry - Incorporating male beauty ambassadors and adopting inclusive marketing strategies can help cosmetic companies reach new audiences and increase sales.
2. Marketing Industry - Marketing firms that specialize in creating more inclusive campaigns for cosmetic brands can expand their client base and improve brand image.
3. Social Media Industry - The increasing influence of social media beauty bloggers and vloggers presents an opportunity for brands to partner with influential figures to increase their reach and impact.
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