Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
Ellen Smith — October 26, 2017 — Marketing
Xbox's 'Stay N' Play' pop-up hotel is providing gamers with an immersive environment to spend the night playing video games.
After signing up with a gamertag, players are invited to select one of four suites to spend the night, all of which include a variety of consoles in addition to flat screen TVs and Dolby Atmos-enabled headsets. To make matters even more convenient, the hotel is equipped with a variation of room service in which a concierge will bring games to one's suites. The hotel also provides each of its guests with a branded onesie, which they're allowed to keep.
Stays in this Sydney-based pop-up can be booked in two-hour intervals, serving as an unconventional and immersive marketing effort to promote the release of Xbox one X.
After signing up with a gamertag, players are invited to select one of four suites to spend the night, all of which include a variety of consoles in addition to flat screen TVs and Dolby Atmos-enabled headsets. To make matters even more convenient, the hotel is equipped with a variation of room service in which a concierge will bring games to one's suites. The hotel also provides each of its guests with a branded onesie, which they're allowed to keep.
Stays in this Sydney-based pop-up can be booked in two-hour intervals, serving as an unconventional and immersive marketing effort to promote the release of Xbox one X.
Trend Themes
1. Gamer-specific Hotels - Opportunity for hotels to create immersive environments tailored specifically for gamers, providing a unique and engaging experience.
2. Pop-up Experiences - Pop-up hotels offer a temporary and exclusive gaming experience, leveraging the trend of limited-time and experiential marketing.
3. Concierge Gaming Services - With on-demand game delivery and personalized gaming recommendations, there is a potential for gaming concierge services to cater to avid gamers' needs.
Industry Implications
1. Hospitality - Hotels can capitalize on the popularity of gaming by creating gamer-specific rooms or collaborating with gaming brands for immersive experiences.
2. Gaming - The video game industry can explore partnerships with hotels to create pop-up gaming experiences, expanding their reach and enhancing brand visibility.
3. Concierge Services - Concierge services that specialize in gaming can emerge, offering personalized recommendations, game delivery, and on-site troubleshooting for gamers.
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