'The Cigar Factory' Brands Itself as a Revolutionary Place to Live
Mary Van Puymbroeck — August 2, 2017 — Marketing
References: thecigarfactorybs3 & adweek
These revolutionary condo billboards use an iconic image of Cuban revolutionary Che Guevara.
'The Cigar Factory' in Bristol is a mixed-use development that calls itself "a revolutionary place to live and work." An image of Guevara is posted on a billboard outside of the building that features the political figure with a cigar in his mouth to represent The Cigar Factory.
Controversial marketing techniques are often great ways to generate buzz and interest around a product. This revolutionary condo marketing scheme has created a stir on social media. Some believe it is disrespectful to use the image of the Marxist activist for a condo advertisement and others are simply offended by the image of Guevara. Either way, the billboard has garnered quite a bit of attention for the condo/office space development that will likely contribute to condo sales.
'The Cigar Factory' in Bristol is a mixed-use development that calls itself "a revolutionary place to live and work." An image of Guevara is posted on a billboard outside of the building that features the political figure with a cigar in his mouth to represent The Cigar Factory.
Controversial marketing techniques are often great ways to generate buzz and interest around a product. This revolutionary condo marketing scheme has created a stir on social media. Some believe it is disrespectful to use the image of the Marxist activist for a condo advertisement and others are simply offended by the image of Guevara. Either way, the billboard has garnered quite a bit of attention for the condo/office space development that will likely contribute to condo sales.
Trend Themes
1. Controversial Marketing Techniques - This trend presents an opportunity for businesses to stand out and generate buzz by using provocative advertising methods.
2. Mixed-use Developments - The rise of mixed-use developments like 'The Cigar Factory' offers opportunities to create unique living and working spaces that cater to modern lifestyles.
3. Social Media Attention - The viral nature of this condo billboard controversy demonstrates the power of social media as a platform to gain widespread attention and create brand awareness.
Industry Implications
1. Real Estate Development - The innovative marketing strategy employed by 'The Cigar Factory' presents an opportunity for real estate developers to rethink traditional advertising methods and create unique branding.
2. Advertising & Marketing - The controversy surrounding this condo billboard highlights the need for marketers to think outside the box and consider unconventional approaches to capture consumers' attention.
3. Social Media Platform - This viral social media reaction exposes the potential of social media platforms to amplify brand messaging and generate organic engagement for businesses.
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