Progressive's 'Parentamorphosis' Has Adults Turn into Their Parents
Laura McQuarrie — October 28, 2017 — Marketing
References: progressive & adweek
Progressive Insurance is releasing an all-new campaign called 'Parentamorphosis' that depicts various scenarios in which adults transform into their parents under the stress of major life milestones such as purchasing a car or moving into a new home.
One spot features a man slowly growing into the glasses chain and high-waisted pants of his mother, on top of taking on her mannerisms and phrases, including making sensible recommendations about covering one's assets with insurance packages from Progressive.
Although Parentamorphosis is a commercial from Progressive that does not features its ever-present salesperson Flo, who has appeared appearing in more than 100 of its commercials, Parentamorphosis is now being touted as Progressive's "most successful campaign to date not featuring Flo." As such, there are multiple ad spots released surrounding the Parentamorphosis theme.
One spot features a man slowly growing into the glasses chain and high-waisted pants of his mother, on top of taking on her mannerisms and phrases, including making sensible recommendations about covering one's assets with insurance packages from Progressive.
Although Parentamorphosis is a commercial from Progressive that does not features its ever-present salesperson Flo, who has appeared appearing in more than 100 of its commercials, Parentamorphosis is now being touted as Progressive's "most successful campaign to date not featuring Flo." As such, there are multiple ad spots released surrounding the Parentamorphosis theme.
Trend Themes
1. Parentamorphosis Ads - Using humor and relatable scenarios in advertising to capture customer attention and increase brand awareness.
2. Transformational Advertising - Capitalizing on pop culture trends and societal changes to create advertising that resonates with customers and drives sales.
3. Satirical Advertising - Using parody and satire in advertising to showcase company values and connect with customers in a unique and memorable way.
Industry Implications
1. Insurance - Exploring creative and engaging ways to market insurance products to a wider customer base and increase revenue.
2. Advertising - Innovating in advertising tactics and techniques to create campaigns that stand out in a crowded market and drive brand loyalty.
3. Comedy - Leveraging humor and satire in marketing campaigns to better engage with customers and differentiate from competitors.
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