Converse Launched 32 Branded GIFs to Be Used Across Social Media
Laura McQuarrie — August 3, 2017 — Marketing
For the back-to-school season, Converse created a fun campaign with Stranger Things star Millie Bobby Brown that introduces 32 branded GIFs for fans to use across social media. Knowing that Millennials love sharing reaction GIFs online, the brand launched a series of emotive clips that communicate the 'First Day Feels' of going back to school.
All of the GIFs can be found together as part of a collection on Giphy, but they may also be seen as part of a commercial from Converse that stitches them together one after the other.
While there are many GIFs that end up being created following the success of commercials, this campaign differentiates itself by focusing on the animated clips as the centerpiece of a campaign.
All of the GIFs can be found together as part of a collection on Giphy, but they may also be seen as part of a commercial from Converse that stitches them together one after the other.
While there are many GIFs that end up being created following the success of commercials, this campaign differentiates itself by focusing on the animated clips as the centerpiece of a campaign.
Trend Themes
1. Branded GIF Campaigns - Opportunity for brands to leverage popular culture references and create branded GIFs for fans to use across social media.
2. Emotive GIF Marketing - Opportunity to use GIFs to convey emotions and connect with target audience on a deeper level.
3. Gifs as Commercial Content - Opportunity to use GIFs as a standalone commercial content to engage viewers and promote brand.
Industry Implications
1. Footwear - Footwear industry can create branded GIFs to enhance brand presence and engage with their target consumers online.
2. Social Media Marketing - Social media marketing industry can offer services to brands in creating and promoting branded GIF campaigns on various social media platforms.
3. Advertising - Advertising industry can explore the use of GIFs as a unique and attention-grabbing form of commercial content.
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