The Rethink Breast Cancer Campaign Takes a More Modern Approach
Ellen Smith — October 25, 2017 — Lifestyle
Creative agency Sid Lee has taken a unique approach to encourage a younger demographic to educate themselves on Breast Cancer in its Rethink Breast Cancer Campaign -- which uses a humorous commercial to promote its retro online hotline.
The short video features a four-way phone call between young women, who discuss the various rumors surrounding breast cancer including whether underwire bras, plastic water bottles, or coffee can lead to the disease. The ad aims to negate the panic young adults experience, by encouraging individuals to attain the proper facts.
The hotline, #8008135, serves as an engaging educational format, that features the first ever breast cancer health bot, an intelligent tool which relays answers related to the disease through vivid pink cartoons.
The short video features a four-way phone call between young women, who discuss the various rumors surrounding breast cancer including whether underwire bras, plastic water bottles, or coffee can lead to the disease. The ad aims to negate the panic young adults experience, by encouraging individuals to attain the proper facts.
The hotline, #8008135, serves as an engaging educational format, that features the first ever breast cancer health bot, an intelligent tool which relays answers related to the disease through vivid pink cartoons.
Trend Themes
1. Humor-based Cancer Campaigns - Humor may be an effective way to create engaging campaigns that raise awareness and reduce stigma around cancer.
2. Health Bots - Introducing health bots into educational formats can create a more interactive and engaging experience for the audience.
3. Retro-style Campaigns - Retro-style campaigns can offer a refreshing and unique approach to educating younger audiences on serious topics.
Industry Implications
1. Advertising and Marketing - Creative agencies can leverage humor and innovative technologies to create impactful campaigns for public health organizations.
2. Healthcare and Wellness - Healthcare organizations can explore new avenues for educating younger demographics on serious health issues through engaging and interactive campaigns.
3. Technology - The integration of intelligent tools, such as health bots, can disrupt traditional modes of education and create more immersive learning experiences within the technology industry.
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