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West Elm's New Commercial Encourages Consumers to Get 'House Proud'
Katherine Pendrill — November 14, 2017 — Art & Design
References: adage
With the holidays fast approaching, West Elm has released a new ad that encourages consumers to get 'House Proud.' Not only is the new spot the furniture brand's first holiday commercial, but it is also West Elm's first-ever TV campaign.
In its new 30-second spot, West Elm shines the spotlight on homeowners who have recently purchased the brand's high-quality furniture and decor. In the ad, consumers are encouraged to proudly show off the grown-up and sustainable furniture that they have purchased for their homes. Cleverly playing on the concept of 'adulting,' the new ad taps into the mind of first-time home buyers who may be purchasing high-quality furniture for the first time.
To ensure widespread viewing, West Elm will also air five 15-second web cuts on social media, alongside its 30-second national TV commercial.
In its new 30-second spot, West Elm shines the spotlight on homeowners who have recently purchased the brand's high-quality furniture and decor. In the ad, consumers are encouraged to proudly show off the grown-up and sustainable furniture that they have purchased for their homes. Cleverly playing on the concept of 'adulting,' the new ad taps into the mind of first-time home buyers who may be purchasing high-quality furniture for the first time.
To ensure widespread viewing, West Elm will also air five 15-second web cuts on social media, alongside its 30-second national TV commercial.
Trend Themes
1. Homeowners Showcase - Opportunity to create platforms or campaigns that feature homeowners proudly displaying their high-quality purchases.
2. Sustainable Furniture - Potential to innovate in the sustainable furniture market by creating more eco-friendly and durable options.
3. Social Media Marketing - Disruption potential in leveraging social media platforms to showcase furniture and decor products in creative, engaging ways.
Industry Implications
1. Furniture and Home Decor - Opportunities for furniture brands to highlight the prideful aspects of owning their high-quality and sustainable products.
2. Digital Marketing - Innovation opportunities exist for digital marketing agencies to create impactful campaigns that leverage social media to promote furniture brands and their products.
3. Sustainable Design - Potential for disruptive innovation in the sustainable design industry by developing innovative, eco-friendly furniture and decor options.
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