Réka Neszmélyi's Cards Are Constantly Transforming Their Appearance
Mishal Omar — February 17, 2017 — Marketing
References: behance.net & designyoutrust
The Hungarian designer Réka Neszmélyi works in advertising, branding and graphic design and has made a highly creative business card that is unlike any other.
Traditional business cards are increasingly being ignored for more creative options, and Réka Neszmélyi's card designed for a photographer may take the cake in terms of its creativity. The designs are placed on plain white cards with the photographer's name and email on them in small black letters. A piece of reflective foil takes up most of the card, and changes color constantly based on the light that is hitting it and the angle from which the viewer is looking at it. As a result, the business card never looks the same twice.
The business card provides inspiration for individuals looking to create professional brand identities in a way that is personal and distinct.
Traditional business cards are increasingly being ignored for more creative options, and Réka Neszmélyi's card designed for a photographer may take the cake in terms of its creativity. The designs are placed on plain white cards with the photographer's name and email on them in small black letters. A piece of reflective foil takes up most of the card, and changes color constantly based on the light that is hitting it and the angle from which the viewer is looking at it. As a result, the business card never looks the same twice.
The business card provides inspiration for individuals looking to create professional brand identities in a way that is personal and distinct.
Trend Themes
1. Color-changing Business Cards - The trend of using color-changing materials in business cards offers a unique way for professionals to create personalized and attention-grabbing brand identities.
2. Creative Business Card Designs - The trend of creating unconventional and visually stunning business card designs allows professionals to stand out and leave a memorable impression on potential clients.
3. Dynamic Visual Branding - The trend of incorporating interactive and dynamic elements into branding materials, such as color-changing business cards, opens up opportunities for businesses to showcase their creativity and innovation.
Industry Implications
1. Graphic Design - The graphic design industry can explore and capitalize on the trend of color-changing business cards to offer unique and visually appealing branding solutions for clients.
2. Printing and Publishing - The printing and publishing industry can adapt to the trend of creative business card designs by offering specialized printing services that cater to unconventional design elements.
3. Advertising and Marketing - The advertising and marketing industry can leverage the trend of dynamic visual branding to create eye-catching and memorable campaigns that resonate with target audiences.
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