Viktoria Dahlberg is Featured on Urban Outfitters' 'Room Refresh'
Mishal Omar — November 14, 2017 — Art & Design
References: youtu.be
Viktoria Dahlberg is an Instagram influencer who has been featured decorating her apartment in Urban Outfitters' Room Refresh series.
The infuencer, who lives in Williamsburg, Brooklyn, has her own two bedroom apartment and Urban Outfitters decided to feature her decorating the space with its products. In the video, Dahlberg is seen organizing her room and guest room, decorating with lights, throw pillows, stools, and various other accessories. The ad shows that all it takes is some key, quirky pieces to take revamp a space, and make it feel more homely.
This Room Refresh episode gives consumers insight and inspiration into how they can decorate their apartments to suit their personal preferences, without having to spend too much money.
The infuencer, who lives in Williamsburg, Brooklyn, has her own two bedroom apartment and Urban Outfitters decided to feature her decorating the space with its products. In the video, Dahlberg is seen organizing her room and guest room, decorating with lights, throw pillows, stools, and various other accessories. The ad shows that all it takes is some key, quirky pieces to take revamp a space, and make it feel more homely.
This Room Refresh episode gives consumers insight and inspiration into how they can decorate their apartments to suit their personal preferences, without having to spend too much money.
Trend Themes
1. Influencer Home Decor - Businesses can collaborate with Instagram influencers to promote affordable home decor options and showcase how to decorate on a budget.
2. Quirky Apartment Accessories - Offering unique and quirky home decor accessories that are affordable will appeal to a younger demographic who want to personalize their spaces and create a unique environment.
3. Video Series for Apartment Decor - Creating a video series that showcases how to decorate on a budget, using affordable home decor options can be a great way to attract customers, especially millennials who spend considerable time viewing videos online.
Industry Implications
1. Home Decor Retailers - Home decor retailers can collaborate with online influencers to showcase their products and provide tips on how to decorate apartments on a budget.
2. Digital Marketing - By focusing on digital marketing campaigns for home decor, businesses can reach a wider audience and engage with customers online through social media, blogs, and video series.
3. Apartment Rental Companies - Apartment rental companies can use video series to promote affordable apartment decorating options and attract more tenants to their properties.
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