Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images
Laura McQuarrie — September 11, 2024 — Tech
References: thebrandtechgroup & campaignlive
AI is limited by the quality of its training data, which can lead to biases, lack of diversity and poor representation, leading Brandtech Group to develop a proprietary tool called Bias Breaker to enhance GenAI prompts with “probability-backed inclusivity."
With this tool integrated with Brandtech’s gen-AI marketing platform Pencil, simple prompts from users are made more sophisticated with details like age, race and gender to deliver better results from image-generation models. According to Brandtech, Bias Breaker provides “positive bias” to a range of diversity and intersectionality lacking in current models. For instance, Brandtech found that when prompted for a “CEO," two models showed 100% male-led images in 100 generations, while another showed 98% male.
With this tool integrated with Brandtech’s gen-AI marketing platform Pencil, simple prompts from users are made more sophisticated with details like age, race and gender to deliver better results from image-generation models. According to Brandtech, Bias Breaker provides “positive bias” to a range of diversity and intersectionality lacking in current models. For instance, Brandtech found that when prompted for a “CEO," two models showed 100% male-led images in 100 generations, while another showed 98% male.
Trend Themes
1. Inclusive-driven AI Models - The rise of tools like Bias Breaker highlights the growing need for AI models to include diverse and representative data sets.
2. Positive-bias Algorithms - Incorporating probability-backed inclusivity into AI tools indicates a shift towards algorithms that actively combat inherent biases in traditional models.
3. Intersectional Representation Solutions - Emerging tools that focus on enhancing prompts with details like age, race, and gender reflect the increasing demand for intersectional representation in AI-generated content.
Industry Implications
1. Artificial Intelligence - The development of inclusivity-enhancing tools showcases a significant progression within the AI industry towards creating fair and balanced systems.
2. Marketing Technology - Bias Breaker's integration with marketing platforms like Pencil illustrates a growing trend of utilizing advanced AI tools for more inclusive and effective brand representation.
3. Image Generation - The focus on tools that enhance image-generation models for diversity signals an important innovation phase for the image generation industry.
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