The Show Media Mobile Cafe Offers Beverages and Promotes Brands
Michael Hemsworth — September 28, 2017 — Art & Design
References: bluemapdesign & tuvie
Urban areas are often covered in advertisements on a very grand scale, but the Show Media Mobile Cafe looks to further incorporate them into the visual landscape of the modern city. Designed by Bluemap Design, the coffee cart features space on the interior for coffee, foods and an attendant to reside. The exterior, however, is focused on being a three-dimensional billboard that will offer unobstructed views of advertisements on all sides to make it more feasible for placement in unexpected areas.
The Show Media Mobile Cafe has been designed with solar panels on the top portion to provide all of the necessary power for the coffee cart, while also making it even more mobile to be temporarily placed virtually anywhere in a city.
The Show Media Mobile Cafe has been designed with solar panels on the top portion to provide all of the necessary power for the coffee cart, while also making it even more mobile to be temporarily placed virtually anywhere in a city.
Trend Themes
1. Branded Mobile Advertising - The incorporation of advertisements into mobile carts creates a new form of branded content that blends with the urban environment.
2. Sustainable Mobile Infrastructure - The use of solar panels to power mobile carts offers a new opportunity for sustainable energy solutions in urban areas.
3. Experiential Marketing - The blend of coffee and branded advertising creates a unique and memorable experience for consumers on-the-go.
Industry Implications
1. Marketing and Advertising - The Show Media Mobile Cafe offers new opportunities for creative and memorable outdoor advertising campaigns.
2. Food and Beverage Retail - The incorporation of a mobile coffee cart expands the opportunity for food and beverage retailers to reach customers in unexpected locations.
3. Renewable Energy - The use of solar panels to power mobile carts creates a niche market for renewable energy in the urban landscape.
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