The St Ives Mixing Bar is Open for Six Weeks in New York City
Rebecca Byers — June 28, 2017 — Marketing
References: stives & aspynovard
The St Ives Mixing Bar is a fun activation currently being hosted by the skincare brand in New York City. The St Ives mixing bar will be open until July 30, 2017, and is located in the Soho neighborhood.
Visitors to the St Ives Mixing Bar will have the opportunity to custom mix their own body lotion or face scrub. Participants will be able to make choices regarding texture and scent, with the face scrubs offering six options for the exfoliant ingredient, and the body lotion station offering ingredients such as papaya, coconut and honey.
If you're curious to see more photos from the interactive skincare bar, be sure to take a look at the #stivesmixingbar hashtag on Instagram and Twitter.
Photos courtesy of: Aspyn Ovard
Visitors to the St Ives Mixing Bar will have the opportunity to custom mix their own body lotion or face scrub. Participants will be able to make choices regarding texture and scent, with the face scrubs offering six options for the exfoliant ingredient, and the body lotion station offering ingredients such as papaya, coconut and honey.
If you're curious to see more photos from the interactive skincare bar, be sure to take a look at the #stivesmixingbar hashtag on Instagram and Twitter.
Photos courtesy of: Aspyn Ovard
Trend Themes
1. Customizable Beauty Products - The trend of offering personalized beauty products and experiences, like the St Ives Mixing Bar, is growing and presents opportunities for businesses to further individualize consumer experiences.
2. Experiential Retail - Offering interactive and engaging in-store experiences, such as the St Ives Mixing Bar, can help retailers attract customers and stand out in a crowded market.
3. Social Media Marketing - Creating branded hashtags, like #stivesmixingbar, can generate buzz and increase brand engagement on social media platforms.
Industry Implications
1. Beauty and Skincare - Beauty and skincare companies can leverage the trend of personalized products, like those offered at the St Ives Mixing Bar, to offer unique and customized experiences to customers.
2. Retail - Retailers can adopt the trend of experiential retail to create engaging and memorable in-store experiences, like the St Ives Mixing Bar, that drive foot traffic and sales.
3. Marketing and Advertising - Marketing and advertising firms can utilize social media platforms, such as Instagram and Twitter, to create branded hashtags, like #stivesmixingbar, for their clients as a way to increase brand engagement and drive sales.
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