Burger King's 'Scary Clown Night' is Giving Away Free 'Whoppers'
Ellen Smith — October 31, 2017 — Lifestyle
'Scary Clown Night' is Burger King's latest creative marketing effort, which is challenging consumers to show up to participating restaurants dressed as clowns, in order to receive a free 'Whopper' sandwich.
The Halloween-themed promotion was launched on the burger chain's YouTube channel in a spooky video that outlined the details and rewards associated with the campaign. In addition to the video, the brand also released a digital print iteration of the campaign, which included a series of images that featured terrifying clowns holding the famed sandwich. Under the image, the slogan reads "Come as a clown, eat as a king."
The campaign's participants are encouraged to engage with the brand online, tagging their photos with #ScaryClownNight.
The Halloween-themed promotion was launched on the burger chain's YouTube channel in a spooky video that outlined the details and rewards associated with the campaign. In addition to the video, the brand also released a digital print iteration of the campaign, which included a series of images that featured terrifying clowns holding the famed sandwich. Under the image, the slogan reads "Come as a clown, eat as a king."
The campaign's participants are encouraged to engage with the brand online, tagging their photos with #ScaryClownNight.
Trend Themes
1. Halloween-inspired Marketing - Brands can tap into Halloween-inspired marketing campaigns to create buzz and increase brand awareness during the holiday season.
2. User-generated Content - Incentivizing customers to engage with a brand by creating and sharing their own content can help create brand loyalty and increase engagement.
3. Experiential Marketing - Creating unique and memorable experiences for customers, such as promotions and events, can help build brand awareness and attract new customers.
Industry Implications
1. Fast Food - Fast food brands can leverage Halloween-inspired marketing campaigns to create excitement around their products and drive sales during the holiday season.
2. Advertising - Advertising agencies can create effective marketing campaigns that incentivize customers to engage with brands in new and memorable ways.
3. Social Media - Social media platforms can help amplify user-generated content and facilitate engagement between brands and their customers.
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