Starbucks' 'Give Good' is Offering Buy-One Get-One Free Coffee
Ellen Smith — November 8, 2017 — Lifestyle
References: givegood.starbucks & fortune
As part of Starbucks’ 'Give Good' campaign, the popular coffee chain will be offering buy-one, get-one free holiday drinks.
The promotional campaign lasts between the hours of 2 - 5 PM from November 9th to the 13th. During those times, customers will have the opportunity to double their coffee dosage, or as the coffee house suggests in its statement, “give to those near and dear to you, give to strangers in your community." The campaign, which hopes to promote the act of giving, serves as an extension of the brand's commitment to consumer convenience.
The promotional coffee campaign is only valid through the ordering of select holiday menu drinks, including Starbucks' Peppermint Mocha, the Holiday Spice Flat White, Caramel Brulee Latte, Eggnog Latte, Chestnut Praline Latte, Gingerbread Latte and the Teavana Joy tea.
The promotional campaign lasts between the hours of 2 - 5 PM from November 9th to the 13th. During those times, customers will have the opportunity to double their coffee dosage, or as the coffee house suggests in its statement, “give to those near and dear to you, give to strangers in your community." The campaign, which hopes to promote the act of giving, serves as an extension of the brand's commitment to consumer convenience.
The promotional coffee campaign is only valid through the ordering of select holiday menu drinks, including Starbucks' Peppermint Mocha, the Holiday Spice Flat White, Caramel Brulee Latte, Eggnog Latte, Chestnut Praline Latte, Gingerbread Latte and the Teavana Joy tea.
Trend Themes
1. Holiday Coffee Beverage Promotions - Promotional campaigns offering buy-one, get-one free holiday drinks during specific hours create opportunities for increased sales and customer engagement.
2. Promoting the Act of Giving - Campaigns that encourage customers to give to others not only align with the holiday season but also foster a positive brand image and reputation.
3. Convenience as a Brand Commitment - By offering promotional campaigns that focus on convenience, brands can enhance their commitment to consumer satisfaction and loyalty.
Industry Implications
1. Coffee Chains - Coffee chains can leverage holiday promotional campaigns to drive sales and create memorable experiences for their customers.
2. Food and Beverage - The food and beverage industry can explore innovative ways to incorporate giving and community involvement into their promotional campaigns.
3. Retail - Retailers can benefit from partnering with coffee chains to offer exclusive deals and discounts during holiday promotional campaigns.
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