Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
Laura McQuarrie — April 30, 2017 — Marketing
References: burtsnature.burtsbees & psfk
'Burt’s Nature' is a digital 360-degree tour that is now offered online from Burt's Bees, offering a look inside at the real 300 square foot personal cabin that belonged to the brand's late founder Burt Shavitz.
Shavitz believed that "the old ways are the best ways," and this philosophy comes across throughout the tour of the cabin, which operated without running water or electricity. The tour begins on the exterior of the house and there are several spaces inside, revealing the home of where Burt's Bees' founder originally used to make and sell honey.
Throughout the digital tour, viewers are able to interact with certain parts of the home to call up videos to learn more about Shavitz and the origins of the brand.
Shavitz believed that "the old ways are the best ways," and this philosophy comes across throughout the tour of the cabin, which operated without running water or electricity. The tour begins on the exterior of the house and there are several spaces inside, revealing the home of where Burt's Bees' founder originally used to make and sell honey.
Throughout the digital tour, viewers are able to interact with certain parts of the home to call up videos to learn more about Shavitz and the origins of the brand.
Trend Themes
1. 360-degree Tours - 360-degree tours offer immersive digital experiences that allow viewers to explore spaces remotely.
2. Digital Storytelling - Digital storytelling provides a unique way to engage audiences and connect them with brands and their history.
3. Heritage Marketing - Heritage marketing focuses on celebrating a brand's history and roots to establish authenticity and trust.
Industry Implications
1. Real Estate - Real estate industry can leverage 360-degree tours to showcase properties and increase buyer engagement.
2. Tourism and Travel - Tourism and travel industry can use 360-degree tours to virtualize destinations and attract visitors.
3. Consumer Goods - Consumer goods industry can adopt heritage marketing strategies to build brand loyalty and appeal to nostalgic consumers.
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