Lysol's 'Family Chores' Webisode Features Say Yes Blogger Liz
Jana Pijak — April 27, 2017 — Marketing
Lysol's 'Family Chores' webisode stars Say Yes blogger Liz Stanley and her three kids who are shown cleaning up around the house together. The influencer believes that a collaborative effort is best when it comes to cleanups and showcases the power of accountability from an early age.
In her household, Liz displays a chore chalkboard on a wall, adding and erasing new tasks that the whole family can participate in. Once completed, the tasks are erased and replaced with a gold star sticker, making the blogger's children feel accomplished and proud after a designated task.
The influencer's 'Family Chores' webisode with Lysol also spotlights the brand's signature wipes -- used most often to disinfect toys and other household objects when her kids are sick -- ultimately marketing to other Millennial moms in a way that is relatable and authentic.
In her household, Liz displays a chore chalkboard on a wall, adding and erasing new tasks that the whole family can participate in. Once completed, the tasks are erased and replaced with a gold star sticker, making the blogger's children feel accomplished and proud after a designated task.
The influencer's 'Family Chores' webisode with Lysol also spotlights the brand's signature wipes -- used most often to disinfect toys and other household objects when her kids are sick -- ultimately marketing to other Millennial moms in a way that is relatable and authentic.
Trend Themes
1. Collaborative Clean-up - Incentivizing families to clean homes together to promote accountability.
2. Toy Disinfecting Wipes - Marketing disinfecting wipes to millennial parents with young children.
3. Chore Chalkboards - Encouraging families to use chore chalkboards as a means of delegating tasks and providing feedback.
Industry Implications
1. Home Cleaning - Cleaning supply companies can capitalize on the growing trend of promoting collaborative cleaning.
2. Parenting Products - Companies that sell products geared towards parents and children, like Lysol and other disinfectant brands.
3. Blogger and Influencer - Bloggers and influencers can leverage collaborations with brands to market their products in a relatable and authentic way.
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