The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
Joey Haar — April 26, 2017 — Pop Culture
References: creativity-online & avclub
Ahead of the release of 'Guardians of the Galaxy Vol. 2,' the Marvel franchise has partnered with Doritos to release a Doritos Guardians chip bag with an unbelievable feature. In honor of Star Lord's (the main character from the franchise) affinity for seventies bangers, the Doritos Guardians bag comes with a functional music player loaded with songs set to feature on the Guardians of the Galaxy Vol. 2 soundtrack.
In Guardians, one of Star Lord's signature traits is his cassette deck that he frequently listens to during moments of action. Jumping on this trait, Doritos built a bag with a functioning music player embedded within it, and consumers can plug in to listen to the smooth seventies tracks that the film franchise has become known for. The rechargeable musical bags will be made available on Amazon starting this Friday.
In Guardians, one of Star Lord's signature traits is his cassette deck that he frequently listens to during moments of action. Jumping on this trait, Doritos built a bag with a functioning music player embedded within it, and consumers can plug in to listen to the smooth seventies tracks that the film franchise has become known for. The rechargeable musical bags will be made available on Amazon starting this Friday.
Trend Themes
1. Movie-themed Food Packaging - Perhaps in the future, we'll see more branded, movie-themed food packaging that offers additional functionalities and exclusive content.
2. Functional Product Packaging - The melding of music player technology with Doritos' chip bags show a potential shift in focus from pure packaging design to functional design.
3. Seventies-themed Pop Culture - The use of 70s music and design aesthetic in the Guardians of the Galaxy franchise could inspire trends in fashion and music.
Industry Implications
1. Food and Beverage Industry - The Doritos Guardians chip bag demonstrates innovative new ways to market snacks and reach new audiences with branding partnerships.
2. Technology Industry - This product may inspire new developments in wearable tech and carry possibilities for wearable music players.
3. Film and Entertainment Industry - The partnership between Marvel and Doritos shows how brands can collaborate with popular films to boost sales and appeal to new audiences.
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