With local malls and department stores echoing in cheerful holiday tunes, these whimsical fashion storefronts are brimming in equally festive features. Selfridges, Bloomingdale's, Holt Renfrew and Barney's all compete to captivate the eyes of passing shoppers with over-the-top, decadent window displays.
While many brands are pushing creative boundaries with their storefront designs, fashion retailers still prove to be king when it comes to the window shopping wars. With the emergence of high-tech innovations such as touchscreen surfaces and QR code scanners, storefronts are no longer just a space to display seasonal merchandise. They provide the perfect canvas for launching interactive campaigns and engaging consumers in a new breed of retail consumption.
There are many things to look forward to with the holiday season including spending your hard earned money, delicious meals with your families, the first snowfall or taking a browse by the festive fashion storefronts in your neighborhood mall.
71 Fierce Fashion Storefronts
70
Designer Graffiti Displays
The Louis Vuitton RETNA Installation is Unconventional
69
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
68
Wonderland Storefronts
2009 Bergdorf Goodman Holiday Windows Inspired by Lewis Carroll
67
Doorknob Branding
The Metrofarm Sneakerknob Door Handles Enhance the Company's Retail Presence
66
Retro-Futuristic Sculptures
Bergdorff Goodman's Window Display Offers Fashion Surrealism
65
Cardboard Cutout Displays
The Hermes 2010 Melbourne Window Display is Silhouetted Fun
64
Historic Retail Displays
The Red Wing Amsterdam Store Recalls its Brick and Mortar Past
63
Storefront Story Romances
The Hugo Boss Storybook Window Display Tells a Charming Tale
62
Playful Spring Retail Displays
The ROLLOUT Holt Renfrew Walls are Youthful & Energetic
61
Haute Animal Purses
The Louis Vuitton Store Window Features Adorable Purse Creatures
60
3D LED Window Displays
Harrod's "Senses" Campaign
59
Haute Couture Holiday Displays
Printemps Christmas Windows Bring Luxe to the Holidays with Dior
58
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
57
Naughty Retail Windows
Window Shoppers Go HOHO for XOXO
56
Peep Shop Window Paintings
Agent Provocateur Storefront Art by Chris Acheson
55
Upside Down Retail Displays
The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
54
Mouthy Food Sculptures
Holt Renfrew Cafe References Dali and Rolling Stones for Window Display
53
Movie-Themed Window Displays
Fantastic Mr. Fox Bergdorf Goodman's Holiday Scenes
52
Interactive Storefronts
Elle MacPherson Intimates NY Fashion Week
51
Funhouse Furniture Displays
H & M Home Reflections Advertised Its Line from All Angles
50
Presidential Retail Windows
The Bloomingdale's Holiday Windows Include President Obama
49
Morbid Storefront Displays
Barney's Show Outfits Are to Die For
48
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
47
Dinosaur Storefront Displays
Stella McCartney Clearly Digs Inflatable Dinos
46
Emerging Designer Storefronts
The Selfridges Bright Young Things Display Highlights Up-and-Comers
45
Blog-Inspired Window Displays
Holt Renfrew Exhibits Favorite Bloggers
44
Angular Geometry Storefronts
The Konzepp Concept Shop by Geoff Tsui is Vibrantly Wild
43
Glimmering Architecture
The Swarovski Store in Japan
42
Whimsical Window Displays
The Louis Vuitton South Coast Plaza Window Display is Wildly Enchanting
41
Trippy Tea Party Displays
Burobeluga Window Arrangements are Pieces of Art
40
Window Shopping
Ralph Lauren Debuts Interactive Window Stores
39
Reptilian Retail Displays
The Alexander McQueen Window in NYC is a Jungle of Style
38
Interactive Window Shopping
Hi-tech Interactive Window Displays Will Change the Future of Retail
37
Aquatic-Inspired Installations
Aqua by Zaha Hadid Pays Tribute to the Olympic Aquatic Center
36
Shoe-Obsessed Retail Displays
The Selfridges Christian Louboutin Store Window is Whimsical
35
Wild Window Storefronts
The Louis Vuitton Ostrich Displays are Beckoning People Inside
34
Abstract Art Retail Displays
The Valencia Munich Store Incorporates Art and Design
33
Live Window Displays
Daphne Guinness' Latest Tribute to Alexander McQueen
32
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
31
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
30
Linguistic Retail Campaigns
Selfridges 'Words Words Words' Celebrates Power of Written Word
29
Exhaling Window Displays
The Tokujin Yoshioka Installation is Visually Stunning
28
Crowdsourcing Window Displays
Bloomies Asks Bloggers for Showcase Showdowns
27
Retail Window Tributes
Barneys Celebrates Jim Moore's CFDA Award with Display
26
Surreal Window Displays
Barney's Roomscapes of the Imagination is Full of Creative Emotion
25
Storefront Album Launches
Agent Provocateur Cuntro Classics
24
Virtual Italian Storefronts
Moschino Opens First Online Boutique
23
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
22
18th Century Sensory Storefronts
Hermes ‘Silver Forest' Installation
21
Defaced Designer Storefronts
Street Artist Kidult Vandalizes Marc Jacobs NYC Boutique
20
Surreal Circus Scenes
The Kiki Van Eijk's Windows Installation is Whimsical
19
Polka-Dot-Infused Fashion Displays
The Louis Vuitton Yayoi Kusama Selfridges Pop-Up is Exuberant
18
Splatter-Painted Retail Revivals
Raf Simons in Tokyo
17
Cash-Cluttered Window Displays
The Moschino ‘Love is Free' ATM Throws Money Around
16
Newborn Designer Pumps
The Bond St. London Louis Vuitton Store Hatches New Shoes
15
Opulent Nature Storefronts
The Bergdorf Goodman Carnival of the Animals Display is Grand
14
Dreamlike Parisian Exhibits
‘Dreams of Far Away' by Karl Lagerfeld is Full of Fantasy
13
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
12
Piled Tennis Ball Storefronts
Hayden-Harnett Spills Balls Through the Walls
11
Sporty Shopfront Ballyhoos
The Hugh Hayden Lacoste Storefont is US Open-Inspired
10
Shoppers as Bees
‘The Apifera' Display Attracts Spenders to Selfridges in London
9
Cyber Speak Store Fronts
BCBG Max Azria Uses Texting Lingo In Window Displays
8
Social Networking Storefronts
Henri Bendell Launches Facebook Page With Live Window Display
7
Radio-Shaped Storefronts
Diesel Launches Radical Retail Refurb in London
6
Virtual Window Shopping
Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
5
Supersized Suitcases
Goyard Storefront in London is Consumed by Giant Luggage
4
Obama Storefronts
Election-Inspired Window Dressings
3
3D Holiday Displays (UPDATE)
The 2011 Saks Fifth Avenue 3D Projection Brings Magic to Shopping
2
Weighty Window Exhibits
The Kyle Bean 'Selfridges Wonder Windows' are Educational
1
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Chic Footwear Retail Expansions
Dolce Vita Debuts its First Canadian Flagship Store
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Luxury Flagship Redesigns
'Burberry' Celebrates Store Reopening with Two Art Installations
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Sculptural Luxury Fashion Stores
Burberry's New Store in Milan is Situated at Via Sant' Andrea 2
3D-Printed Net Storefronts
Tiffany & Co's Airport Store Design Creatively Repurposes Fishing Nets
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Festive Fashion Statements
Buffalo Jeans Unveils 2023 Holiday Collection
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Outerwear Travel Retailers
Canada Goose Recently Opened its First Location at Frankfurt Airport
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Pop-Up Luggage Retail Activations
This Antler Retail Pop-Up is at Selfridges London
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Limited-Edition Outerwear Pop-Ups
Goldwin and Westerlind Collaborate for a New York Pop-Up Store
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Festive Showroom Eateries
Seasons Eating's at IKEA Opens Roomsets for Holiday Hosting
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Meet-and-Greet Holiday Campaigns
Jennifer Hudson and Old Navy will Host a Special Holiday Event
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Cozy Fashion Flagship Stores
The Ba&Sh Flagship Store Opened in New York City's SoHo Neighborhood
LED-Infused Festival Fashion
Tinsel Arcade Offers Expressive Statement Clothing & Accessories
Luxury Sophisticated Retailers
ANINE BING Will Officially Open Its First Retail Store in Canada
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Luxury Outwear Pop-Ups
SENTALER Announced a Pop-Up Shop at Toronto's Sherway Gardens
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Color-Accented Flagship Stores
The Valentino Flagship Store in London Recently Opened
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Immersive Flagship Tech Stores
Bang & Olufsen Inaugurates Its Flagship Store on New Bond Street
Luxurious Upscale Boutiques
Forte_Forte Opens Its New Boutique in the Resort Town of Puerto Banus
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Exclusive Quiet Luxury Pop-Ups
Grey/Ven Announced its First New York City Pop-Up Boutique
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Luxe Fashion Flagship Stores
The Gucci Flagship Store Just Opened in Montreal’s Royalmount Center
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Parisian-Inspired High-End Fashion Boutiques
Jacquemus Has Opened Its First U.s. Boutique
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Premium Retail Destinations
Noa Santos Ovevrhauled the Banana Republic Flagship in Soho
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Gallery-Like Elevated Retail Designs
Format Architecture Office Designs the Leica Store & Gallery
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Modern Fashion Retail Expansions
Simons Expands with Two New Urban Stores in Toronto
Refned Retail Boutiques
242 Mulberry in Soho Offers an An Eclectic Mix of Products
Dynamic Organic Store Displays
External Reference Decorates the La Manso Store in Barcelona
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Timeless Footwear Pop-Up Boutiques
The Sergio Rossi Pop-Up Store Opened in Cannes
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Vibrant Fashion Boutique Restorations
Gucci Renovated Its Boutique at 63 Wooster Street
Subtly Luxurious Jewelry Stores
Hollie Bowden Interiors Designs a Rachel Boston Flagship Store
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Renovated Furniture Flagship Stores
Buckley Gray Yeoman & White Red Architects Design Heal's Store
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
California-Inspired Gallery-Style Stores
Studio FB Designs the New Frame Store in London
Beauty Retailer Expansions
Too Faced Joins Amazon's Storefront to Sell Its Products
Lively Reinterpreted Apparel
Thom Browne Pays Homage to California in a Saks Fifth Avenue Capsule
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Calming Aesthetic Menswear Stores
Stòffa Gets a New Retail Design in New York Flagship
Luxurious Retail Boutiques
Salvatore Ferragamo Inaugurates Its Newly Redesigned Boutique
Sculptural Holiday Window Displays
Shawn Kolodny Collaborates with House of Creed
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
Luxury Festive Shopping Suites
St. Regis Toronto Features Saks Shopping and Festive Dining
Artist Loft-Resembling Stores
Tutto Bene Took on a New Retail Design Project in Angel, London
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign