With local malls and department stores echoing in cheerful holiday tunes, these whimsical fashion storefronts are brimming in equally festive features. Selfridges, Bloomingdale's, Holt Renfrew and Barney's all compete to captivate the eyes of passing shoppers with over-the-top, decadent window displays.
While many brands are pushing creative boundaries with their storefront designs, fashion retailers still prove to be king when it comes to the window shopping wars. With the emergence of high-tech innovations such as touchscreen surfaces and QR code scanners, storefronts are no longer just a space to display seasonal merchandise. They provide the perfect canvas for launching interactive campaigns and engaging consumers in a new breed of retail consumption.
There are many things to look forward to with the holiday season including spending your hard earned money, delicious meals with your families, the first snowfall or taking a browse by the festive fashion storefronts in your neighborhood mall.
71 Fierce Fashion Storefronts

70
Designer Graffiti Displays
The Louis Vuitton RETNA Installation is Unconventional

69
Crowdsourcing Billboards
American Apparel Wants You to Vote on Storefront Sign
68
Wonderland Storefronts
2009 Bergdorf Goodman Holiday Windows Inspired by Lewis Carroll
67
Doorknob Branding
The Metrofarm Sneakerknob Door Handles Enhance the Company's Retail Presence
66
Retro-Futuristic Sculptures
Bergdorff Goodman's Window Display Offers Fashion Surrealism
65
Cardboard Cutout Displays
The Hermes 2010 Melbourne Window Display is Silhouetted Fun
64
Historic Retail Displays
The Red Wing Amsterdam Store Recalls its Brick and Mortar Past
63
Storefront Story Romances
The Hugo Boss Storybook Window Display Tells a Charming Tale
62
Playful Spring Retail Displays
The ROLLOUT Holt Renfrew Walls are Youthful & Energetic
61
Haute Animal Purses
The Louis Vuitton Store Window Features Adorable Purse Creatures
60
3D LED Window Displays
Harrod's "Senses" Campaign
59
Haute Couture Holiday Displays
Printemps Christmas Windows Bring Luxe to the Holidays with Dior
58
New Designer Window Displays
Selfridges' Bright Young Things Campaign Launches Again
57
Naughty Retail Windows
Window Shoppers Go HOHO for XOXO
56
Peep Shop Window Paintings
Agent Provocateur Storefront Art by Chris Acheson
55
Upside Down Retail Displays
The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
54
Mouthy Food Sculptures
Holt Renfrew Cafe References Dali and Rolling Stones for Window Display
53
Movie-Themed Window Displays
Fantastic Mr. Fox Bergdorf Goodman's Holiday Scenes
52
Interactive Storefronts
Elle MacPherson Intimates NY Fashion Week
51
Funhouse Furniture Displays
H & M Home Reflections Advertised Its Line from All Angles
50
Presidential Retail Windows
The Bloomingdale's Holiday Windows Include President Obama
49
Morbid Storefront Displays
Barney's Show Outfits Are to Die For
48
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
47
Dinosaur Storefront Displays
Stella McCartney Clearly Digs Inflatable Dinos
46
Emerging Designer Storefronts
The Selfridges Bright Young Things Display Highlights Up-and-Comers
45
Blog-Inspired Window Displays
Holt Renfrew Exhibits Favorite Bloggers
44
Angular Geometry Storefronts
The Konzepp Concept Shop by Geoff Tsui is Vibrantly Wild
43
Glimmering Architecture
The Swarovski Store in Japan
42
Whimsical Window Displays
The Louis Vuitton South Coast Plaza Window Display is Wildly Enchanting
41
Trippy Tea Party Displays
Burobeluga Window Arrangements are Pieces of Art
40
Window Shopping
Ralph Lauren Debuts Interactive Window Stores
39
Reptilian Retail Displays
The Alexander McQueen Window in NYC is a Jungle of Style
38
Interactive Window Shopping
Hi-tech Interactive Window Displays Will Change the Future of Retail
37
Aquatic-Inspired Installations
Aqua by Zaha Hadid Pays Tribute to the Olympic Aquatic Center
36
Shoe-Obsessed Retail Displays
The Selfridges Christian Louboutin Store Window is Whimsical
35
Wild Window Storefronts
The Louis Vuitton Ostrich Displays are Beckoning People Inside
34
Abstract Art Retail Displays
The Valencia Munich Store Incorporates Art and Design
33
Live Window Displays
Daphne Guinness' Latest Tribute to Alexander McQueen
32
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
31
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
30
Linguistic Retail Campaigns
Selfridges 'Words Words Words' Celebrates Power of Written Word
29
Exhaling Window Displays
The Tokujin Yoshioka Installation is Visually Stunning
28
Crowdsourcing Window Displays
Bloomies Asks Bloggers for Showcase Showdowns
27
Retail Window Tributes
Barneys Celebrates Jim Moore's CFDA Award with Display
26
Surreal Window Displays
Barney's Roomscapes of the Imagination is Full of Creative Emotion
25
Storefront Album Launches
Agent Provocateur Cuntro Classics
24
Virtual Italian Storefronts
Moschino Opens First Online Boutique
23
Floral Fairytale Designer Storefronts
The Dior Beverly Hills Location has Been Revamped
22
18th Century Sensory Storefronts
Hermes ‘Silver Forest' Installation
21
Defaced Designer Storefronts
Street Artist Kidult Vandalizes Marc Jacobs NYC Boutique
20
Surreal Circus Scenes
The Kiki Van Eijk's Windows Installation is Whimsical
19
Polka-Dot-Infused Fashion Displays
The Louis Vuitton Yayoi Kusama Selfridges Pop-Up is Exuberant
18
Splatter-Painted Retail Revivals
Raf Simons in Tokyo
17
Cash-Cluttered Window Displays
The Moschino ‘Love is Free' ATM Throws Money Around
16
Newborn Designer Pumps
The Bond St. London Louis Vuitton Store Hatches New Shoes
15
Opulent Nature Storefronts
The Bergdorf Goodman Carnival of the Animals Display is Grand
14
Dreamlike Parisian Exhibits
‘Dreams of Far Away' by Karl Lagerfeld is Full of Fantasy
13
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
12
Piled Tennis Ball Storefronts
Hayden-Harnett Spills Balls Through the Walls
11
Sporty Shopfront Ballyhoos
The Hugh Hayden Lacoste Storefont is US Open-Inspired
10
Shoppers as Bees
‘The Apifera' Display Attracts Spenders to Selfridges in London
9
Cyber Speak Store Fronts
BCBG Max Azria Uses Texting Lingo In Window Displays
8
Social Networking Storefronts
Henri Bendell Launches Facebook Page With Live Window Display
7
Radio-Shaped Storefronts
Diesel Launches Radical Retail Refurb in London
6
Virtual Window Shopping
Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
5
Supersized Suitcases
Goyard Storefront in London is Consumed by Giant Luggage
4
Obama Storefronts
Election-Inspired Window Dressings
3
3D Holiday Displays (UPDATE)
The 2011 Saks Fifth Avenue 3D Projection Brings Magic to Shopping
2
Weighty Window Exhibits
The Kyle Bean 'Selfridges Wonder Windows' are Educational
1
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
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Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Cashmere-Centric Pop-Ups
Loro Piana X Harrods Join Forces for an Enchanting Anniversary Takeover
Technology-Driven Retail Spaces
ARK Visual Unveils Future Stores as an Immersive Retail Identity
Restored Cafe Culture Retailers
The New Starbucks Coffee House Design Revives the Local Cafe Feel
Sensorial Luxury Beauty Stores
The Aesop Flagship Store at Sanya International Boasts Elegance
Chic Footwear Retail Expansions
Dolce Vita Debuts its First Canadian Flagship Store
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Traveling Luxury Retail Events
The Bal Harbour Shops Access Pop-Up Tour is a Unique Concept
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
Cinematic Holiday Retail Pop-Ups
Bloomingdale's Announced a 'Wicked Good Holiday' Campaign
Luxe Supermarket Minimal Fashion
Erewhon Supermarket and Merci Join on a Special Capsule
Grocer-Inspired Beauty Retail Pop-Ups
The Benefit Benemart Holiday Concept Shop is at Selfridges
Modern Eyewear Flagship Stores
DITA Eyewear Has Opened Its First Flagship Store in Amsterdam
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Nature-Inspired Coffee Boutiques
Nespresso Opens a Retail Location in Yorkdale Shopping Centre
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Luxury Flagship Redesigns
'Burberry' Celebrates Store Reopening with Two Art Installations
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Limited-Edition Cartoon Pop-Ups
Nordstrom NYC Celebrates Hello Kitty's 50th Anniversary
Personalization-Focused Retail Concepts
Golden Goose Opens in NYC's Meatpacking District
Architecturally Inspired Luxury Boutiques
Dolce & Gabbana Debuts a New Flagship Boutique
Unique Concept Clothing Stores
The BASE Store in New York Offers an Unexpected Style Oasis
Exclusive Upscale Holiday-Edition Pop-Ups
The Magical House of Chanel Opens its Doors at Harrods
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Exaggerated Holiday Displays
Nordstrom NYC's 'Wonder All the Way' Campaign is Larger-Than-Life
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Charming Christmas Advertisements
Sainsbury’s Christmas Ad 2024 Evokes Childhood Nostalgia
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Meticulous Apparel Stores
The Elder Statesman Unveils a Stunning New York Flagship
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
French Riviera-Inspired Designer Activations
Chanel Presents an Elegant Airport Pop-Up in Istanbul
Gilded Retail Exhibitions
Schiaparelli Debuts 'Through the Keyhole' Pop-Up in Shanghai
Luxury Jewelry Concept Stores
Birks Has Opened a New Concept Store at Royalmount
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Terrace Brand Endeavors
Louis Vuitton Features its Latest Collection at a Beachfront Pop-Up
Holiday Apparel Lookbooks
Stüssy's Holiday 24' Lookbook Features Layering Essentials
Art Gallery-Inspired Luxury Shops
Proenza Schouler is Gearing Up to Open Its Flagship Store
Holiday Influencer Home Capsules
Walmart Canada Introduces the 'Fraiche Holiday' with Tori Wesszer
Uniquely Designed Airport Stores
Tiffany & Co’s Changi Airport Store Boasts a Recycled Storefront
Luxury Store Closures
Bloomingdale’s is Set to Close Its San Francisco Flagship
Luxury Retailer Christmas Installations
Gucci Snow Globe Brings Holiday Magic to Miami
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Festive Hotel Experiences
W Toronto's Festive Events Offer Elegance and Indulgence
Australian Beauty Store Expansions
Adore Beauty Unveils a Physical Store in Westfield Southland
Cozy Fashion Flagship Stores
The Ba&Sh Flagship Store Opened in New York City's SoHo Neighborhood
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Holiday Activewear Pop-Ups
Gymshark Pop-Up Brings Fitness Energy to SoHo
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Immersive Summer Pop-Ups
Guildford Town Centre Will Present the 'Spring Fling' Pop-Up Experience
Retail Expansion Strategies
UNIQLO Unveils New Toronto Location With Community Focus
Fashion-Designer Chocolate Shops
Louis Vuitton Opens the Le Chocolat Maxime Frédéric in Shanghai
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gameshow-Style Pop-Ups
The Jo Malone Christmas Special Attracts Visitors with a Prize Wheel
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Luxe Fashion Flagship Stores
The Gucci Flagship Store Just Opened in Montreal’s Royalmount Center
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Timeless Holiday Apparel Collections
Edward Fraiser Clothing Has Launched a Holiday Collection
Garden Shed Pop-Ups
Maison Margiela Fragrance Hosts a Charming Event in Bicester Village
Luxury Brand Light Displays
Tiffany & Co. Lights Up Abu Dhabi with The Constellation of Love
Artistic Luxury Fashion Collections
Saks and LOEWE Launched Their Fall/Winter 2024 Collection
Exclusive Quiet Luxury Pop-Ups
Grey/Ven Announced its First New York City Pop-Up Boutique
Quirky Santa Murals
Cushelle Brings Holiday Cheer with Self-Care Encouraging Artwork
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Meet-and-Greet Holiday Campaigns
Jennifer Hudson and Old Navy will Host a Special Holiday Event
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Stylish NYC Holiday Pop-Ups
The dh New York x Wyld Blue Event will Feature dh's Holiday Collection
Distinctive Luxury Retail Spaces
The Jacquemus Boutique in West Hollywood is Thoughtful and Chic
Farm-Centric Pop-Up Experiences
The Carousel @ Bloomingdale's Welcomes the Flamingo Estate
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Collaborative Cosmetic Concept Shops
Hourglass and Barneys New York Partnered for a Concept Store
Whimsical Store Expansions
MINISO Jakarta Presents a Retail Space Inspired by an Amusement Park
Jewelry Boutique Redesigns
Tiffany & Co. Reimagines Luxury with a Redesigned Yorkdale Flagship
Art Deco-Inspired Tech Retailers
The Apple Miami Worldcenter is Set to Open this Friday
Luxury Outwear Pop-Ups
SENTALER Announced a Pop-Up Shop at Toronto's Sherway Gardens
European Wine Stores
Thatcher’s Wine Recently Launched Its First Store in Los Angeles
Parisian-Inspired High-End Fashion Boutiques
Jacquemus Has Opened Its First U.s. Boutique
Cultural Shopping Experiences
Cadillac Fairview Transforms Malls for Lunar New Year Festivities
Relaxing Personal Care Stores
The Bath & Body Works Gingham+ Store Design is Elevated
Brazil-Inspired Charming Retail Spaces
FARM Rio Unveils a Store in London's Marylebone Village
Mid-Century Design Stores
Georg Jensen Unveils its All-New London Location on Bond Street
Store-Opening Delicate Artful Wallpapers
Apple China Celebrates a New Store with Wallpapers
Immersive Fashion Week Events
Fashion Art Toronto's 1664 Fashion Week Fall 2024 is Comprehensive
Racing Motif Pop-Ups
Mytheresa x Flamingo Estate Transform an Auto Shop for a Unique Experience
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Market-Inspired Pop-Ups
La Plaza Johanna Ortiz Brings Colombian Warmth to Paris in New Pop-Up
Rippled Glass Shopping Centers
Healtherwick Studio Redesigns the Hanwha Gallerie Shopping Center
Crafted Holiday Activations
Loews Hotels & Co will Offer Festive Pop-Ups and Seasonal Sips
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Early Decorating Campaigns
HomeGoods' Deck the Everything Day Starts the Holiday Season Early
Autoshop-Transformed Skincare Boutiques
Bernheimer Architecture Designs New Malin+Goetz Store
Christmas Shopping Centers
Staples Canada Launches Holiday Gift Centre for Personalized Shopping
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Efficient On-the-Go Stores
Parfetts Shop & Go Store Concept Responds to Consumer Demand
Post-Holiday Retail Promotions
The One Stop Big Brands Low Prices Campaign is Packed with Savings
Mumbai Futuristic Fashion Boutiques
Sanjay Puri Architects Designs the Nezo Mumbai Showroom
Holiday Sports Fashion Pop-Ups
Siegelman Stable Opens Exclusive Holiday Pop-Up in Soho
Grocer-Branded Merch Ranges
The EREWHON Winter 2024 Merch Collection is Here for the Holidays
Holiday Home Decor Collections
Dee Ocleppo Hilfiger’s 'Mrs. H' Brings Festive Elegance to QVC
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Calming Aesthetic Menswear Stores
Stòffa Gets a New Retail Design in New York Flagship
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Warm Ambiance Luggage Stores
Tabitha Organ was Tapped to Design the Carl Friedrik Store
Holiday-Ready British-Made Footwear Campaigns
Church’s Holiday 2024 Campaign is Festive & Stylish
Discreetly Beautiful Furniture Showrooms
Form(LA) Opens its First Flagship Store in Los Angeles
Artist Loft-Resembling Stores
Tutto Bene Took on a New Retail Design Project in Angel, London
Various Textural Homeware Boutiques
Studio Shoo Designs a Retail Space for Estil.io in Armenia
QSR-Themed Christmas Ornaments
The Shake Shack Holiday Merch Collection is a First from the Brand
Festive Fragrance Retailer Promotions
The Fragrance Shop Fragrance Prize Draw Offers Big Prizes
Luxury Shopping Activations
Bal Harbour Shops Unveiled Designer Installations
Sensible Luxury Stores
Finn & Form Launches Online Stores in the U.S. and Canada
New York-Centric Campaigns
Bergdorf Goodman’s ‘Toast of the Town’ Campaign Celebrates New York
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Boho Retailer Gift Guides
The Anthropologie Festive Gift Guide is Packed with Options
Fanciful Festive Candy Ranges
The Latest Hancocks Christmas Range Includes Fan-Favorite Brands
Theatrical Glamorous Eyewear Stores
Tutto Bene Designs the New Cubbitts West Village Store