Barney's Show Outfits Are to Die For
Shelby Lee Walsh — July 22, 2009 — Business
References: racked
Barney's usually represents luxury, class and elegance, but this storefront display is nothing short of a gore flick. The set of doors to the entrance displays two mannequins wearing attire by Helmut Lang and A.L.C. hunched over with blood-splattered windows.
One thing is for certain, the display is certainly eye-catching in its morbidity and is definitely something worlds apart from what you would normally see in a Madison Avenue storefront display.
Implications - Many consumers are bombarded daily with various advertisements, so companies must consider more shocking ways to garner recognition. Morbidity and shockvertising are two great ways to instantly gain attention from customers to help sell a product.
One thing is for certain, the display is certainly eye-catching in its morbidity and is definitely something worlds apart from what you would normally see in a Madison Avenue storefront display.
Implications - Many consumers are bombarded daily with various advertisements, so companies must consider more shocking ways to garner recognition. Morbidity and shockvertising are two great ways to instantly gain attention from customers to help sell a product.
Trend Themes
1. Shockvertising - Businesses can utilize shock value in their advertising to immediately grab consumers' attention and promote their products.
2. Morbidity Marketing - Marketing campaigns featuring morbidity can differentiate a brand and generate buzz among consumers.
3. Disruptive Storefront Displays - Storefront displays featuring unconventional themes and designs can create a unique shopping experience and attract customers.
Industry Implications
1. Fashion Industry - Retailers in the fashion industry can incorporate morbidity and shock value into their advertising and storefront displays to stand out and create a memorable shopping experience.
2. Marketing Industry - Marketing agencies can develop campaigns for businesses that utilize shock value and morbidity to increase brand recognition and customer engagement.
3. Retail Industry - Retailers across various industries can experiment with unconventional and disruptive storefront displays to attract customers and generate hype for their products.
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