Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores
Michael Hines — December 25, 2011 — Pop Culture
References: turnhills & springwise
Turn Hills is a new website that gives window shoppers around the world the chance to see what it's like to window shop in New York City. Turn Hills used crowdsourced photos to give virtual window shoppers a glimpse of NYC's most famous storefronts.
Currently Turn Hills offers views of 37 different storefronts including Prada, Gucci and Zara. Site members can contribute in addition to browsing through photos and are encouraged to share their shopping stories online. Turn Hills offers a special feature for New Yorkers called "MyMap" that lets them create their own virtual shopping mall filled with their favorite stores. Turn Hills is currently only available in New York, but the site has plans to expand to shopping meccas around the world.
Currently Turn Hills offers views of 37 different storefronts including Prada, Gucci and Zara. Site members can contribute in addition to browsing through photos and are encouraged to share their shopping stories online. Turn Hills offers a special feature for New Yorkers called "MyMap" that lets them create their own virtual shopping mall filled with their favorite stores. Turn Hills is currently only available in New York, but the site has plans to expand to shopping meccas around the world.
Trend Themes
1. Virtual Window Shopping - Disruptive Innovation Opportunity: Develop augmented reality technology that allows users to virtually browse store displays and purchase items directly from the app.
2. Crowdsourced Shopping Experiences - Disruptive Innovation Opportunity: Create a platform that connects online shoppers with local trendsetters who can take real-time photos and provide shopping recommendations, enhancing the online shopping experience.
3. Personalized Virtual Shopping Malls - Disruptive Innovation Opportunity: Build an AI-powered platform that analyzes user preferences and creates personalized virtual shopping malls with curated storefronts and recommendations.
Industry Implications
1. E-commerce - Disruptive Innovation Opportunity: Integrate virtual window shopping technology into e-commerce platforms to offer a more immersive online shopping experience.
2. Travel and Tourism - Disruptive Innovation Opportunity: Develop virtual reality travel experiences that allow users to explore and virtually browse storefronts in different cities around the world.
3. Augmented Reality - Disruptive Innovation Opportunity: Create AR applications that overlay virtual storefronts onto real-world locations, allowing users to virtually browse and shop in physical stores.
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