H & M Home Reflections Advertised Its Line from All Angles
Amelia Roblin — February 10, 2011 — Marketing
References: uxusdesign & behance.net
UXUS Design put an entire bedroom into the 360-degree mirror for the H&M Home Reflections retail display at headquarters in Stockholm. Turning furnishings and linens into art objects within a gallery, the homewares line exhibition provoked a range of new perspectives on mundane interior accessories.
H&M Home Reflections was suspended between the ceiling and the floor of the warehouse. Redefining the dynamics of a bedroom, this visual merchandising tactic surely made its statement.
H&M Home Reflections was suspended between the ceiling and the floor of the warehouse. Redefining the dynamics of a bedroom, this visual merchandising tactic surely made its statement.
Trend Themes
1. 360-degree Retail Displays - Creating immersive retail displays that showcase products from all angles, offering unique and engaging shopping experiences.
2. Furniture as Art Objects - Transforming furniture and home accessories into decorative art pieces, blurring the line between functionality and aesthetics.
3. Provoking New Perspectives - Challenging traditional viewpoints on interior design by presenting mundane items in innovative ways, sparking fresh ideas and inspiration.
Industry Implications
1. Retail - Incorporating 360-degree retail displays to enhance the customer experience and drive sales by providing interactive and visually captivating showcases.
2. Furniture and Home Decor - Exploring the concept of furniture-as-art and integrating unique design elements to create visually striking and conversation-starting pieces.
3. Interior Design - Encouraging designers and decorators to think outside the box and consider new perspectives when it comes to selecting and presenting home accessories.
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