The Selfridges Bright Young Things Display Highlights Up-and-Comers
Meghan Young — February 19, 2011 — Art & Design
References: selfridges & psfk
If it's important to have an enticing storefront to snag new and returning customers, I have no doubt that the Selfridges Bright Young Things window display will increase business exponentially. Not only is it incredibly surreal and creative, its theme actually focuses on up-and-coming designers who have designed their own window.
It's great exposure for both the store and the designers. The Selfridges Bright Young Things window display is entertaining and imaginative -- although I do find the giant bee set rather scary.
It's great exposure for both the store and the designers. The Selfridges Bright Young Things window display is entertaining and imaginative -- although I do find the giant bee set rather scary.
Trend Themes
1. Surreal Storefront Displays - Opportunity for retailers to create captivating and imaginative window displays that attract customers.
2. Promoting Up-and-coming Designers - Opportunity for stores to showcase emerging designers and provide them with exposure and recognition.
3. Creative Retail Branding - Opportunity for retailers to use unique and innovative themes in their storefront displays to stand out and increase customer engagement.
Industry Implications
1. Fashion Retail - Opportunity for fashion stores to utilize storefront displays to promote up-and-coming designers and enhance their brand image.
2. Visual Merchandising - Opportunity for visual merchandisers to create captivating and surreal storefront displays that attract attention and increase foot traffic.
3. Art and Design - Opportunity for artists and designers to collaborate with retailers in creating captivating and imaginative storefront displays.
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