Ralph Lauren Debuts Interactive Window Stores
Jeremy Gutsche — June 25, 2007 — Marketing
References: usatoday & news.agendainc
Ralph Lauren has unveiled a new form of window shopping. Thanks to a 78 inch touchscreen, you can browse Ralph Lauren's merchandise and order directly from the window. If you place an order, you will be contacted via email within 24 hours to provide your payment information.
Implications - This 24-hour interactive store display combines the appeal of online shopping and the sensory experience of in-store shopping. The wide-screen monitor sits happily outside of Ralph Lauren's main London store, fitting right in line with the luxurious company's branding of cutting-edge creativity. Ultimately, this piece represents literal window shopping that will usher in a generation of completely new retail experiences.
Implications - This 24-hour interactive store display combines the appeal of online shopping and the sensory experience of in-store shopping. The wide-screen monitor sits happily outside of Ralph Lauren's main London store, fitting right in line with the luxurious company's branding of cutting-edge creativity. Ultimately, this piece represents literal window shopping that will usher in a generation of completely new retail experiences.
Trend Themes
1. Interactive Window Shopping - The integration of touchscreens in store windows enables customers to browse and purchase products directly from outside the store.
2. Online-in-store Hybrid Shopping - Combining the convenience of online shopping with the sensory experience of in-store shopping creates a unique and engaging retail experience.
3. Next-generation Retail Experiences - The use of innovative technology in retail displays opens up opportunities for creating completely new and immersive shopping experiences.
Industry Implications
1. Retail - Retailers can leverage interactive window displays to enhance customer engagement and increase sales.
2. Technology - The integration of touchscreens and other innovative technologies in store windows requires expertise in technology integration and user interface design.
3. Marketing - Marketing professionals have the opportunity to create engaging campaigns that leverage interactive window shopping experiences to attract and convert customers.
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