The Bergdorf Goodman Carnival of the Animals Display is Grand
Meghan Young — December 1, 2011 — Art & Design
References: blog.bergdorfgoodman & mymodernmet
The Bergdorf Goodman Carnival of the Animals window displays are sure to awe New York passersby. Putting all other Christmas storefronts to shame, it is clear yet again why New York's biggest department store is renowned for its window displays. This year, the display is inspired by nature. Yet it wouldn't be Bergdorf's if there wasn't a touch, nay a handful, of glamor and decadence thrown into the mix.
Envisioned by David Hoey and his visual team, the Bergdorf Goodman Carnival of the Animals window displays were two years in the making. Each display features unique antiques that work to create surreal and vintage scenes. The five window displays will be showing until January 3, 2012.
Envisioned by David Hoey and his visual team, the Bergdorf Goodman Carnival of the Animals window displays were two years in the making. Each display features unique antiques that work to create surreal and vintage scenes. The five window displays will be showing until January 3, 2012.
Trend Themes
1. Nature-inspired Window Displays - The Bergdorf Goodman Carnival of the Animals display showcases the trend of nature-inspired window displays, offering businesses an opportunity to create immersive and visually stunning storefront experiences.
2. Surreal Vintage Scenes - The use of unique antiques to create surreal and vintage scenes in the Bergdorf Goodman Carnival of the Animals display highlights a trend of incorporating historical elements into visual merchandising, presenting a disruptive opportunity for businesses to evoke nostalgia and create captivating retail experiences.
3. Glamorous and Decadent Storefronts - The Bergdorf Goodman display's incorporation of glamour and decadence into the window designs demonstrates a trend of creating luxurious and visually captivating storefronts, offering businesses an avenue to showcase opulence and attract affluent customers.
Industry Implications
1. Retail - The nature-inspired window displays trend showcased by the Bergdorf Goodman Carnival of the Animals display presents opportunities for retailers to transform their storefronts into immersive and eye-catching experiences, enticing customers and driving foot traffic.
2. Visual Merchandising - The use of surreal vintage scenes in the Bergdorf Goodman Carnival of the Animals window displays highlights a disruptive innovation opportunity for visual merchandisers to incorporate historical elements and evoke emotions in their design concepts, captivating customers in a unique way.
3. Luxury Goods - The incorporation of glamour and decadence in the Bergdorf Goodman display offers a disruptive innovation opportunity for luxury goods companies to create visually stunning storefronts that exude opulence and cater to affluent clientele, enhancing brand image and driving sales.
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