The Moschino ‘Love is Free' ATM Throws Money Around
Tiana Reid — May 19, 2010 — Marketing
The Italian fashion design house has set up the Moschino ‘Love is Free’ ATM window display in their Meatpacking district location.
The display features an ATM that is continuously overflowing with cash. The mannequin, sporting a Moschino dress from the Spring/Summer 2010 collection, waits for love, but gets money instead. The bills (faux, of course) have replaced the U.S motto ‘In God We Trust’ with revamped maxims including “Best Things in Life Are Free” and “Love is Free.”
Love is free, but Moschino sure isn’t.
The display features an ATM that is continuously overflowing with cash. The mannequin, sporting a Moschino dress from the Spring/Summer 2010 collection, waits for love, but gets money instead. The bills (faux, of course) have replaced the U.S motto ‘In God We Trust’ with revamped maxims including “Best Things in Life Are Free” and “Love is Free.”
Love is free, but Moschino sure isn’t.
Trend Themes
1. Interactive Window Displays - Creating window displays that engage and interact with customers, such as the Moschino 'Love is Free' ATM.
2. Cash-inspired Fashion - Incorporating cash motifs and designs into fashion clothing and accessories.
3. Alternative Motto Messaging - Replacing traditional mottos and slogans with innovative and thought-provoking phrases on products.
Industry Implications
1. Retail - Creating unique and eye-catching window displays to attract customers and increase foot traffic.
2. Fashion - Adding cash-inspired elements to fashion designs to create a bold and attention-grabbing statement.
3. Marketing/advertising - Using alternative motto messaging to differentiate products and capture consumer interest.
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