Parfetts Shop & Go Store Concept Responds to Consumer Demand
Michael Hemsworth — December 3, 2024 — Business
References: parfetts & talkingretail
Parfetts Shop & Go store concept is being added to the brand's various retail experiences as a way to respond to changing consumer habits and demands. The on-the-go retailer concept boasts a bespoke product range along with dedicated promotions that are specifically targeted towards consumers who would patronize it. The first two locations will be in Bristol and Hull in the UK, and will put an emphasis on impulse buying, confectionery, soft rinks and snacks.
Joint Managing Director Guy Swindell spoke on the Parfetts Shop & Go store concept saying, "We developed the format in response to growing demand from our retailers for a symbol format focused on high-footfall areas with time-sensitive shoppers on the go. The whole team has worked hard to develop a store format that brings something new to the market and is backed with a busy promotional programme to support margin.”
Joint Managing Director Guy Swindell spoke on the Parfetts Shop & Go store concept saying, "We developed the format in response to growing demand from our retailers for a symbol format focused on high-footfall areas with time-sensitive shoppers on the go. The whole team has worked hard to develop a store format that brings something new to the market and is backed with a busy promotional programme to support margin.”
Trend Themes
1. On-the-go Retail - This trend captures the convenience-driven model that caters to time-sensitive shoppers seeking quick and efficient purchasing experiences.
2. Targeted Promotions - A trend focused on hyper-targeted marketing efforts that enhance consumer engagement and drive sales by appealing specifically to niche markets.
3. Impulse Buying - An upsurge in strategies designed to capitalize on spur-of-the-moment purchasing decisions, especially within high-traffic retail environments.
Industry Implications
1. Retail - Innovations in this industry are leading to more specialized and consumer-oriented store formats that meet evolving consumer demands.
2. Consumer Goods - The consumer goods sector is seeing an increased focus on product ranges that cater specifically to the on-the-go lifestyle of modern customers.
3. Marketing - The marketing industry is shifting towards more personalized and data-driven promotional strategies that align with specific consumer behaviors.
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