The eBay Give a Toy Store Lets You Donate Toys by Scanning
Parul Rohatgi — November 21, 2011 — Tech
References: ebayinkblog & mobilecommercedaily
The eBay Give a Toy Store in San Francisco and New York makes it easy for shoppers to donate toys by just scanning QR codes with their mobile phones. These stores feature interactive storefronts, showcasing many toys like a teddy bear, a toy train, a cowboy on a horse and many others.
The shopper can just download the eBay app and aim his or her mobile phone at the QR code of the toy they would like to donate (the code shows donation amounts between $2 and $25). Once the shopper confirms the donation, the toy is ready to make a kid's holidays happier. The donations from these storefronts will benefit the charity Toys for Tots.
These storefronts are animated, and shoppers have a great time interacting with them while making their donation.
The shopper can just download the eBay app and aim his or her mobile phone at the QR code of the toy they would like to donate (the code shows donation amounts between $2 and $25). Once the shopper confirms the donation, the toy is ready to make a kid's holidays happier. The donations from these storefronts will benefit the charity Toys for Tots.
These storefronts are animated, and shoppers have a great time interacting with them while making their donation.
Trend Themes
1. Interactive Storefronts - Opportunity for businesses to create interactive storefronts that engage and incentivize customers to donate.
2. Mobile Donation Technology - Opportunity to develop mobile apps and scanning technology for convenient and seamless toy donations.
3. QR Code Donations - Opportunity to use QR codes as a simple and efficient way for customers to make charitable donations.
Industry Implications
1. Retail - Disruptive innovation opportunity for retailers to incorporate interactive storefronts and mobile donation technology into their stores.
2. Charitable Organizations - Opportunity for charitable organizations to leverage QR code donations and mobile technology to increase donations and streamline the giving process.
3. Mobile Technology - Opportunity for mobile technology companies to develop innovative scanning apps and software solutions for seamless donation experiences.
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