BCBG Max Azria Uses Texting Lingo In Window Displays
Christina Butty — June 16, 2009 — Marketing
References: bcbg
It’s official, text messaging lingo has come out of the cyber realm and landed in mainstream society. I was amused when I saw these ads at the BCBG in Toronto, Canada, which feature texting shorthand as part of a window display.
While the phrases used (lol, fyi, and omg) are pretty common and have been around for quite some time, I’ve never seen a company use them in a print ad for a window display. By doing this, BCBG Max Azria has legitimized texting shorthand and given it validity as colloquial English.
Wow! The English language just got a whole lot more complicated. I wonder if we’ll be talking in cyber shorthand soon?
While the phrases used (lol, fyi, and omg) are pretty common and have been around for quite some time, I’ve never seen a company use them in a print ad for a window display. By doing this, BCBG Max Azria has legitimized texting shorthand and given it validity as colloquial English.
Wow! The English language just got a whole lot more complicated. I wonder if we’ll be talking in cyber shorthand soon?
Trend Themes
1. Mainstream Adoption of Texting Lingo - BCBG Max Azria's use of texting shorthand in window displays highlights the growing acceptance and integration of texting lingo into mainstream society.
2. Creative Incorporation of Language in Advertising - The use of texting abbreviations in print ads presents an opportunity for companies to create attention-grabbing and relatable advertising campaigns.
3. Legitimization of Cyber Shorthand - BCBG Max Azria's incorporation of texting lingo in their window displays validates and legitimizes the use of cyber shorthand as a recognized form of language.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the trend by incorporating texting lingo in their marketing campaigns and in-store displays to appeal to tech-savvy consumers.
2. Advertising and Marketing - Ad agencies and marketers can explore the use of texting abbreviations in advertising strategies to engage younger demographic and create a sense of familiarity.
3. Language and Communication - The integration of texting shorthand into mainstream society opens up new opportunities for language experts, educators, and linguists to study and analyze its impact on communication.
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