The Hugo Boss Storybook Window Display Tells a Charming Tale
Shiori Mine — April 4, 2012 — Art & Design
References: frameweb
Hugo Boss’ latest storefront concept will surely woo your hearts as you enter its storybook wonderland. Imagine yourself in a typical Parisian romance novel; the storefront depicts two young lovers meeting at the Louvre. A boy asks a girl on a date at a secluded restaurant and then shows riding through the city on a scooter, looking up at the stars as they whiz by the Eiffel Tower.
The store windows and interior reveal the story of two characters dubbed Juliette and Louis, as they fall in love and discover Paris. The cute illustrations were created by Parisian Illustrator, Angéline Mélin. The quirky illustrative drawings are reminiscent of Alber Elbaz’s sketches for Lanvin for H&M.
The concept was directed by LIGANOVA, a Stuttgart-based company specializing in marketing concepts for brands like Porsche and Adidas. The campaign will be running across Hugo Boss’ other storefronts and website until June 2012.
The store windows and interior reveal the story of two characters dubbed Juliette and Louis, as they fall in love and discover Paris. The cute illustrations were created by Parisian Illustrator, Angéline Mélin. The quirky illustrative drawings are reminiscent of Alber Elbaz’s sketches for Lanvin for H&M.
The concept was directed by LIGANOVA, a Stuttgart-based company specializing in marketing concepts for brands like Porsche and Adidas. The campaign will be running across Hugo Boss’ other storefronts and website until June 2012.
Trend Themes
1. Storybook Retail - Creating storefront designs that emulate storybook scenes, thereby transporting customers to a magical world, is a disruptive innovation opportunity for retail industry players.
2. Immersive Illustrations - Incorporating immersive illustrations in storefronts is a trend in retail industry that creates a unique and interactive experience for customers.
3. Conceptual Window Displays - Creating conceptual window displays that tell a story is a trend that can revolutionize storefronts and create a more engaging experience for customers.
Industry Implications
1. Fashion Retail - Creating innovative storefront designs and displays is a trend that can attract more customers to fashion retail stores, thereby increasing sales.
2. Marketing - Incorporating unique and creative storefront concepts is a trend that can help marketing companies to differentiate themselves from competitors and attract more clients.
3. Illustration - Embedding illustrations in storefront designs is a trend that can create opportunities for illustrators to showcase and monetize their work in the retail industry.
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