The Dior Beverly Hills Location has Been Revamped
Katie Pagnotta — November 6, 2012 — Luxury
Dior is a brand notorious for its flamboyant apparel and accessories, and the remodeled Dior Beverly Hills location is no exception. Dior may be without John Galliano, but the label and new storefront certainly are not suffering.
The veneer of the building is one half clean-lined Dior logo and one half full-out store window displays. These displays consist of an absurd amount of flowers, acting as scenery for the gorgeous garments and mannequins precisely positioned to put emphasis on the narrow and glossy entrance. Inside, all of the Dior merchandise remains perched and displayed in a neat and orderly fashion.
The redesign is beyond spectacular and makes one recall the power of a luxury brand and the budget available for restructure, whether in regards to a lead designer or a storefront.
The veneer of the building is one half clean-lined Dior logo and one half full-out store window displays. These displays consist of an absurd amount of flowers, acting as scenery for the gorgeous garments and mannequins precisely positioned to put emphasis on the narrow and glossy entrance. Inside, all of the Dior merchandise remains perched and displayed in a neat and orderly fashion.
The redesign is beyond spectacular and makes one recall the power of a luxury brand and the budget available for restructure, whether in regards to a lead designer or a storefront.
Trend Themes
1. Flamboyant Storefronts - Exploring extravagant and eye-catching storefront designs to captivate customers and create a brand experience.
2. Floral Window Displays - Using an abundance of flowers as a backdrop to showcase products and enhance the visual appeal of store windows.
3. Neat Visual Merchandising - Implementing orderly and organized product displays to create a luxurious shopping experience.
Industry Implications
1. Luxury Retail - Opportunities for luxury retail brands to invest in innovative and captivating storefront designs that reflect their brand image.
2. Floral Design - The demand for floral arrangements and installations as a key element in store design, providing opportunities for florists and event designers.
3. Visual Merchandising - Providing services and products that help retailers enhance their product displays and create visually enticing shopping environments.
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