Moschino Opens First Online Boutique
Ines Freitas — February 19, 2009 — Business
References: moschino & dazeddigital
Shopping habits are about to change radically (if they haven’t changed enough already). Witty Italian brand Moschino opened its first online boutique powered by renowned retailer Yoox.
Only available in Europe and the U.S., the online store places items for men and women from the Moschino, Moschino Uomo, Moschino Cheap & Chic, and Love Moschino collections at a click's distance.
The adverting campaign for the site features teenager Amber Le Bon, the daughter of Yasmin and Simon Le Bon; for the first 500 purchases, Moschino will offer the pink bag featured in the images.
Moschino’s Creative Director Rossella Jardini has this to say about the new venture:
Only available in Europe and the U.S., the online store places items for men and women from the Moschino, Moschino Uomo, Moschino Cheap & Chic, and Love Moschino collections at a click's distance.
The adverting campaign for the site features teenager Amber Le Bon, the daughter of Yasmin and Simon Le Bon; for the first 500 purchases, Moschino will offer the pink bag featured in the images.
Moschino’s Creative Director Rossella Jardini has this to say about the new venture:
Trend Themes
1. Virtual Shopping - Creating virtual storefronts allows brands to reach a global audience and provide a seamless shopping experience from anywhere.
2. Online Boutiques - Opening online boutiques enables brands to offer their products directly to consumers, cutting out the middleman and increasing profit margins.
3. Personalized Advertising - Using targeted advertising campaigns featuring influential models and offering exclusive incentives can attract and engage customers in the online shopping experience.
Industry Implications
1. Fashion Retail - The fashion retail industry can seize the opportunity to expand their market reach by establishing online boutiques and leveraging the power of virtual shopping.
2. E-commerce - The e-commerce industry can capitalize on the trend of virtual shopping by providing innovative solutions and platforms for brands to create online storefronts.
3. Digital Advertising - The digital advertising industry can benefit from the demand for personalized advertising campaigns that effectively target and engage online shoppers.
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