Naughty Trends

Shedding light on provocative, risque and seductive ideas in product design and marketing campaigns, Trend Hunter’s naughty category will provide you with all the latest ideas and innovations in the realm of racy design and imagery.

TOP 20

#1: Luxury Lingerie Campaigns

Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad FULL ARTICLE

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Elevated Vegan Lubricants

Luxury Lubricant 'Lelubé' Redefines Intimacy with Style and Poise

A new luxury lubricant, ‘Lelubé,’ is transforming intimate experiences with its sleek design and skincare-inspired formula. Founded by beauty and wellness expert Bill Colli, this game-... MORE

Intimate Couple Advent Calendars

The Womanizer 24 Days of Pleasure Features Over $500 in Products

The Womanizer 24 Days of Pleasure Advent calendar is a couples-targeted product perfect for helping to spice things up as the weather continues to cool down. The Advent calendar is packed with more... MORE

Couple-Focused Pleasure Toys

The Trojan Dual Pleasure Vibrating Ring Benefits Both Parties

The Trojan Dual Pleasure Vibrating Ring is a product created with couples in mind to help both parties enjoy the experience it provides. The product features a soft-touch ring surrounded in silicone... MORE

Edgy Lingerie Collabs

Rihanna's 'Savage X Fenty' and 'Diesel' Team Up to Release a Lingerie Line

‘Savage X Fenty’ and ‘Diesel’ have joined forces for an edgy collaboration, blending the boldness of both iconic brands. The collection combines Rihanna’s expertise in... MORE

Men's Sexual Function Supplements

'Inno Supps' 'Nitro Wood' Enhances Circulation

‘Inno Supps’ is making waves in men’s health with its latest supplement, ‘Nitro Wood,’ specifically designed to support men’s sexual health and overall well-being.... MORE

Creative Protection Campaigns

SKYN's Supreme Feel Condoms are Guaranteed to Satisfy

SKYN, the sexual wellness brand known for its commitment to enhancing pleasure, is taking a bold stand with its latest innovation, the ‘SKYN Supreme Feel’ condoms. Recognizing that more... MORE

Drugless Erectile Dysfunction Remedies

Vertica Aims to Enhance Erectile Quality with a New Device

‘Vertica,’ a new drugless erectile dysfunction remedy, is a cutting-edge, non-invasive device designed to address erectile dysfunction (ED) without the need for medications like... MORE

Tech-Driven Sexual Wellness

Experience the Future of Intimacy

Amazing Intimate Essentials, a leading sex shop in the United States, is revolutionizing the adult toy market with its innovative offerings. With over 50 years of experience in the industry and deep... MORE

Re-Imagined Adult Party Games

Fluttr Spin the Bottle Features 150 Naughty Challenges

Fluttr Spin the Bottle reimagines the classic party game, adding a modern twist to ignite excitement and fun among friends. Designed for adults, this app transforms any gathering into a lively... MORE

Sound Responsive Clitoral Vibrators

The SIRI 3 Boasts Advanced Features and Premium Silicone

LELO introduces the SIRI 3, a sound-responsive clitoral vibrator featuring advanced SoundSense™ technology. This innovative device picks up sound vibrations, allowing it to be controlled by voices... MORE

Digital Console

Mainstream gaming consoles are doing away with disc drives in favor of downloads

Trend - Industry-leading gaming brands are releasing game consoles devoid of disc drives in favor of all-digital downloads. By foregoing the disc drive, brands can offer consoles at reduced prices, while game prices themselves can be lowered by not needing to mass-produce and distribute physical copies.

Insight - One of the largest reasons why a modern gamer may gravitate toward a console rather than a computer is due to convenience and simplicity. Game consoles are plug-and-play experiences that require no tinkering. Additionally, these consumers are drawn to the cost-effectiveness of consoles. Gaming brands are taking into account the priorities of convenience and cost-effectiveness and offering devices with lower prices and free of disc drives to provide savings and simplicity.

Workshop Question - How can we leverage the priorities of convenience and cost-effectiveness to enhance our offerings for customers?

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