The Sprize Loyalty Program at the Gap Turns Shopping on Its Head
Shelby Lee Walsh — December 8, 2009 — Marketing
References: gap & adsoftheworld
Gap recently introduced the Sprize loyalty program with a bang. Their motto "Shopping turned on its head" was never so literal as when they turned a Vancouver Gap into an upside down shopping experience. Everything including the mirrors, displays, bags, cars parked outside and even a hotdog stand were flipped to promote the automatic credits customers will get if an item they purchase drops price within 45 days.
The Sprize loyalty program is not only innovative in itself, but it is also (evidently) a truly innovative launch.
The Sprize loyalty program is not only innovative in itself, but it is also (evidently) a truly innovative launch.
Trend Themes
1. Upside Down Retail - Disruptive innovation opportunity: Explore new ways to create immersive and attention-grabbing retail experiences by turning traditional store layouts upside down.
2. Loyalty Programs - Disruptive innovation opportunity: Develop loyalty programs that offer unique benefits like automatic credits for price drops, creating additional customer engagement and incentivizing repeat purchases.
3. Innovative Launch Strategies - Disruptive innovation opportunity: Think outside the box when it comes to launching new products or services, using unconventional tactics to create buzz and capture audience attention.
Industry Implications
1. Retail - Disruptive innovation opportunity: Transform the traditional retail industry by incorporating upside down retail displays that revolutionize the shopping experience.
2. Consumer Loyalty - Disruptive innovation opportunity: Rethink the concept of loyalty programs in various industries, offering unique and valuable incentives that go beyond traditional discounts.
3. Marketing and Advertising - Disruptive innovation opportunity: Explore unconventional launch strategies that disrupt traditional marketing and advertising approaches, creating memorable experiences that resonate with target audiences.
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