Agent Provocateur Cuntro Classics
References: agentprovocateur
Agent Provocateur hosted a very rock ‘n roll event to celebrate the launch of Dirty Stop Out’s new album, Cuntro Classics.
To spice up the album launch, the event included a live window show featured Dirty Stop Out, the 'brand band' created by Joe Corre, “Filthy” Luca Mainardi, and rock legend Mick Jones of The Clash. They group was backed by a colourful band of vagabonds apparently “on a mission to revive the forgotten world of sexy, sweaty entertainment through an ever changing musical experience and interesting collaborations.”
See the video for a past Dirty Stop Out Performance.
To spice up the album launch, the event included a live window show featured Dirty Stop Out, the 'brand band' created by Joe Corre, “Filthy” Luca Mainardi, and rock legend Mick Jones of The Clash. They group was backed by a colourful band of vagabonds apparently “on a mission to revive the forgotten world of sexy, sweaty entertainment through an ever changing musical experience and interesting collaborations.”
See the video for a past Dirty Stop Out Performance.
Trend Themes
1. Live Window Shows - There is an opportunity for brands to generate buzz and increase engagement through incorporating live window shows in their events, particularly for product launches.
2. Brand Bands - Creating a brand band with well-known musicians is an effective way to create a unique and memorable experience for consumers and further promote the brand through the band's music and performances.
3. Reviving Sexy, Sweaty Entertainment - There is a trend towards reviving the lost art of sexy, sweaty entertainment with interesting collaborations and ever-changing musical experiences, which presents a disruptive innovation opportunity for entrepreneurs in the entertainment industry.
Industry Implications
1. Fashion - Fashion brands can incorporate live window shows and brand bands in their events to launch new products and increase engagement with their target consumers.
2. Music - Musicians can team up with brands to create a unique brand band and promotional experience for their fans while also promoting the sponsoring brand.
3. Entertainment - Entrepreneurs in the entertainment industry can tap into the trend of reviving sexy, sweaty entertainment by creating innovative collaborations and musical experiences, potentially disrupting the traditional entertainment industry model.
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