The Louis Vuitton RETNA Installation is Unconventional
References: louisvuitton & nylonguysmagazine.tumblr
The Louis Vuitton RETNA-made storefront has been unveiled at Miami's Design District. RETNA, or Marquis Louis rather, is a Los Angeles-based graffiti artist who has been favored on behalf of clients like Usher and Vladimir Restoin-Roitfeld for his vibrant color schemes and bold strokes.
For this Miami flagship spot, RETNA aimed to give the Louis Vuitton brand a display full of originality and strength. This time-lapse clip tracks the progression of the piece, following its development with each slab of violet and blue paint.
Bold letters line the boutique from top to bottom, tempting art and fashion enthusiasts alike to enter. The unconventional layout is also quite appropriate given the extravagance of the Miami Design District.
For this Miami flagship spot, RETNA aimed to give the Louis Vuitton brand a display full of originality and strength. This time-lapse clip tracks the progression of the piece, following its development with each slab of violet and blue paint.
Bold letters line the boutique from top to bottom, tempting art and fashion enthusiasts alike to enter. The unconventional layout is also quite appropriate given the extravagance of the Miami Design District.
Trend Themes
1. Graffiti Art Installations - Opportunity for brands to collaborate with graffiti artists to create unique and eye-catching displays that attract customers.
2. Bold and Vibrant Color Schemes - The use of bold and vibrant colors in design and branding can help businesses stand out and make a statement.
3. Unconventional Storefront Layouts - Exploring non-traditional storefront layouts can create intrigue and draw attention to a brand or business.
Industry Implications
1. Fashion Retail - Fashion brands can embrace graffiti art installations to create visually captivating storefronts that align with their brand image and attract customers.
2. Art Galleries - Art galleries can showcase graffiti art installations as a form of contemporary art, attracting a new audience and fostering creative collaborations.
3. Design and Advertising Agencies - Design and advertising agencies can incorporate bold and vibrant color schemes inspired by graffiti art into their campaigns, creating visually captivating and impactful designs.
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