Bernheimer Architecture Designs New Malin+Goetz Store
Amy Duong — January 5, 2025 — Art & Design
References: bernheimerarchitecture & dezeen
Brooklyn design studio Bernheimer Architecture has designed a new store for skincare brand Malin+Goetz. The lounge is complete in a eucalyptus hue and it is nestled in the back of the Silver Lake location. The retail space was created to honor the "city's long-established history as the center of the film industry' as explained by the firm.
Previously, the location was an auto body repair shop and some of the art deco facade was retained with its new transformation. The studio speaks about the design process, noting "In much the same way that the briefcase in Pulp Fiction served as a lure for its characters, its interior glowing but never quite revealing its contents to the audience, the store's rear lounge attracts customers to discover what else might be out of sight."
Image Credit: Brandon Shigeta
Previously, the location was an auto body repair shop and some of the art deco facade was retained with its new transformation. The studio speaks about the design process, noting "In much the same way that the briefcase in Pulp Fiction served as a lure for its characters, its interior glowing but never quite revealing its contents to the audience, the store's rear lounge attracts customers to discover what else might be out of sight."
Image Credit: Brandon Shigeta
Trend Themes
1. Adaptive Retail Spaces - Transformations of historical structures into innovative retail environments create immersive shopping experiences that blend past with present.
2. Film-inspired Interior Design - Retail spaces borrowing from cinematic themes captivate consumers with nostalgia and storytelling, enhancing brand engagement.
3. Hybrid Retail-lounge Concepts - Combining lounge areas with retail stores fosters a relaxed environment, encouraging customers to spend more time and engage deeply with products.
Industry Implications
1. Skincare Retail - Innovative store designs in the skincare industry can differentiate brands through unique customer experiences and enhanced brand storytelling.
2. Architecture and Design - Architecture firms reimagining traditional retail spaces into multifunctional areas push the boundaries of conventional store layouts.
3. Historic Property Renovation - Repurposing historic properties for modern retail creates opportunities to preserve cultural heritage while enhancing commercial value.
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