If you're a new coffee shop or coffee bean label looking for an eclectic coffee branding identity for your delicious brews, keep one thing in mind: the visual identity of your brand is bound to make or break you.
Coffee lovers are like whisky lovers; their java is more than just a morning routine, it's a connection to something they love to have on a daily basis. One thing you'll notice about coffee connoisseurs is that what they drink their choice of brew in -- and the packaging it comes in -- is almost as important as their favorite roast. So don't shy way from simple and eclectic coffee branding solutions by going for traditional, mainstream or over-the-top looks thinking that it would bear the best results or draw consumers to the brand -- unfortunately, most times that is not the case.
Subtle, novel and quirky solutions have always proved to be more successful, so be bold and go wild with creative ideas.
28 Examples of Eclectic Coffee Branding

28
Bird-Like Coffee Branding
Irving Farm Coffee Has a Whimsical and Carefree Look

27
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
26
Vibrant Gourmet Coffee Branding
Choosing Simple Branding Solutions Paid of for Kaffee Kann Ich
25
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
24
Perky Java Packaging
'Coffee Concepts' by Quantum Graphics Will Wake You Right Up
23
Funny Face Coffee Branding
Laughing Man Packaging Represents the People Behind the Brand
22
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
21
Robust Brew Branding
Rhino Coffee Packaging Makes a Bold Appearance in the Morning Beverage Market
20
Bluntly Branded Coffee
F*cking Strong Coffee Boasts Exactly What it is
19
Literal Coffee Packaging
This Packaging Has a Coffee Bean Shape
18
Tropical Coffee Brews
Big Island Coffee Roasters Will Get You Hooked from the First Sip
17
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
16
Supportive Rainbow Coffee Campaigns
The Rainbow Coffee Project Uses Java to Raise LGBT Awareness
15
Couriered Coffee Branding
Velocita Packaging Speaks to Efficient and Fresh Distribution
14
Bodacious Coffee Bean Branding
Bach Espresso Packaging Has a Simplistically Youthful Design Scheme
13
Simplistic Java Packaging
Jed's Coffee Co. has Easily Decipherable Informing Packets
12
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
11
Canine-Saving Coffee Roasts
Grounds & Hounds Coffee Co. Will Save a Hound for Every Pound
10
Cooling Coffee Drinks
The Chameleon Cold Brew Ice Coffee Collection Will Take Over Your Mornings
9
Homemade-Inspired Coffee Branding
Spark Cold Brew Takes on a Vintage and Handcrafted Look
8
Kaleidoscopic Coffee Branding
The Starbucks Brezza Blend is Psychedelic for Summer
7
Sinfully Tempting Coffee Bags
The Cafe Prohibido Packaging References Adam and Eve
6
Charming Traditional Java Cafes
The Porchside Coffee & Tea Company Coffee Branding is Warm
5
Wonderland Coffee Branding
Whimsical Animals Personify Each Type of Coffee Cake Blend
4
Artfully Assembled Java Grounds
Astronaut Design Creates a Pegasus Made Out of Coffee
3
Compartmental Brew Branding
Stumptown Coffee Roasters Puts a Pocket in its Packaging
2
Scotch-Inspired Coffee Brews
The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
1
Summery Java Brews
The New High Brew Coffee Flavored Ice Coffee Line is Delicious
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Frothy Instant Coffees
Starbucks' Crema Collection Develops a Rich Texture When Stirred
Bean-Shaped Coffee Makers
The Conceptual Bean Coffee Machine by Juliana Juleva is Charming
Restored Cafe Culture Retailers
The New Starbucks Coffee House Design Revives the Local Cafe Feel
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Oat-Based Creamer Rebrands
Oatly Introduces an Elevated Creamer Packaging Update
Outdoor-Friendly Coffee Makers
The 'mokka to go' Coffee Maker Brings High-Quality Java Anywhere
Personalized Coffee Recaps
The 2024 Starbucks Blend Highlights Canadian Coffee Habits
Brew-Boosting Coffee Makers
The Keurig K-Express Single Serving Coffee Maker Has a STRONG Button
Compostable Coffee Pod Packaging
These Cambio Roasters Organic Coffee Pods are Sustainable
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Vibrant Summer Packaging Designs
Yeo's First Harvest Green Tea is Reimagined into 'Brattea'
Nature-Inspired Coffee Boutiques
Nespresso Opens a Retail Location in Yorkdale Shopping Centre
Refined Culturally-Immersive Coffee Houses
Bacha Coffee Unveiled a Luxe European Flagship in Paris
Premium QSR Instant Coffees
McCafé At-Home Coffee Launches New K-Cup Options and Instant Coffee
Uplifting Canned Coffees
Happy Coffee's Ready-to-Drink Beverages Target Younger Coffee Lovers
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Machine-Free Coffee Capsules
3COMMAS' Instant Coffee Pods are Minimalistic and Convenient
Mental Health Coffee Blends
The Coffee Foundation Supports Mental Health Awareness
AI-Generated Coffee Blends
Artificial Intelligence Created Kaffa Roastery's AI-CONIC Blend
Eco-Conscious Coffee Programs
Costa Coffee's Club Loyalty Scheme Rewards Eco-Minded Customers
Confessional Cafe Pop-Ups
KitchenAid Caffeine Confessions Celebrates Being Your Own Barista
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Sophisticated Espresso Units
KitchenAid Debuts Its New Espresso Collection Featuring Four Machines
Artist-Designed Cafe Products
This Starbucks Japan Drinkware Features Shogo Sekine Artwork
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Cheeky Coffee Ads
Starbucks' New Ads Celebrate Personal Connections Through a Modern Twist
Espresso Martini Festivals
The Mr Black Espresso Martini Festival Shares One-Off Serves
Indonesian Small Batch Coffees
Trader Joe's Has a New Java of the Gods Small Lot Coffee
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Stylish Iridescent Coffee Carriers
Costa Coffee Spring Merchandise Comes in Several Styles
Daytime Coffee Mixers
The Coffee Party is Toronto's New Daytime Function Serving Coffee and Treats
Summer-Inspired Coffee Machines
Nespresso & PANTONE Drop an Unforgettable Mediterranean Summer
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Spaciously Modern City Cafes
BRANDOR COFFEE Opens a Minimalist Coffee Shop in Toronto
Expanded Autumn Coffee Offerings
Starbucks Diversifies Fall Flavors for At-Home and On-the-Go
Organic Own-Brand Coffee Pods
Natural Grocers Organic Coffee Pods Come in Several Options
Expansive Summertime Cafe Menus
Scooter’s Coffee’s Summer Menu Has Sweet and Indulgent Options
Iced Cafe Brand Coffees
These New Starbucks at Home Iced Coffee Products are Convenient
Indulgent Espresso Beverages
Ellianos Coffee Joy Shot is Creamy, Sweet and Energizing
Summer Brewed Iced Coffees
Van Houtte Brewed Over Ice Coffee Lineup is Highly Flavorful
Coffee Cocktail Mixers
Coffee mate Cocktail mate Mixers Simplify DIY Espresso Martinis
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Modernist Toy-Like Coffee Makers
The 'KOIRO' Espresso Machine Concept is Playful Yet Posh
Cocktail-Inspired Energy Drinks
Better Buzz Coffee Roasters Unveiled the Buzz Energy Drinks
Ready-To-Drink Vietnamese Coffees
Nguyen Coffee Supply Expands Its Rtd Beverage to Jewel-Osco
Collaborative Coffee-Celebrating Lines
Marimekko & Blue Bottle Coffee Pay Homage to Finnish Coffee
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Collegiate Cafe Clothing Collections
Starbucks and Beams Partnered on a New Collection in Japan
Deceptive Stout Glasses
Kahlúa's Schneaky Espresso Martini Glass is for Cocktail Lovers
Supercharged Canned Cold Brews
Unconform Combines Arabica Coffee, Oat Milk and Nootropics
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
QSR Coffee-Based Fragrant Candles
Homesick x Dunkin’ Donuts Offer Espresso-Infused Products
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Modern Espresso Coffee Makers
Aldo Rossi Designs the Contemporary Cupola Espresso Maker
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Optimized Iced Coffee Blends
Death Wish Coffee Ice Breaker Starts Hot and Serves Cold
Bright Coffee Collections
Peet's Bright Collection Features Vibrant, Fruit-Forward Notes
Indulgent Health-Focused Coffees
For Wellness Boasts the Organic Arabica Ground Coffee
City-Themed Drinkware Collections
Starbucks Unveils its Expansive American 'Discovery Series'
Espresso-Style Iced Coffees
Café Bustelo's Iced Coffee Drinks are Ready to Enjoy from the Fridge
Minimalist Swedish Coffee Systems
The Aarke Coffee System Includes Three Products
Coffee Cocktail Timepieces
Cazadores and Café Bustelo Collaborated on a Special Café O'Clock
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
3-in-1 Portable Espresso Brewers
Have a Coffee Anywhere with Brevoy Portable Espresso Maker
Coffee-Inspired Pens
The Sheaffer Coffee Edition Celebrates the Pairing of Coffee & Writing
Home Brewing Coffee Launches
McCafé Launched Its At-Home Coffee for National Coffee Day
Sommelier-Crafted Coffees
Kloo's Q Grader Concentrate is the First of its Kind
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Accordion-Style Coffee Advent Calendars
The Onyx Coffee Advent Calendar by Bean Box is Playful
Premium Espresso Martini Cans
CAFÉ SOLO's Espresso Martini Features Multi-Award-Winning Liqueur
Tranquil Coffee Aroma Alarms
Marko Filipic and Mati Papalini Design the Sunrise Alarm Clock
Indulgent Coffee Drinks
The Arctic Frappe Brings Bold New Flavors to Chilled Coffee
Lightly Indulgent Cafe Menus
PJ’s Coffee Springtime Menu Has Four Flavorful Options
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Nationwide Coffee Campaigns
Chameleon Coffee Launches its '2025 Road Brew Tour'
Coffee-Themed April Fool's News
Eight O’Clock Coffee Serves Up Whole Bean Humor
Invigorating Coffee Fragrances
Coffee Addictive by O Boticário Builds on a Rich Arabica Bean Base
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Bottled Milkshake Mixes
Crusha's Refreshed Identity Appeals to a New Generation
Mysterious Cafe Drinks
Scooter's Coffee Mystery Drink Encourages Customers to Take a Guess
Organic Ethiopian Coffee Beans
Organic Ethiopia Guji Small Lot Coffee is Coming to Trader Joe's
THC-Infused Cold Brew Cans
Subculture Created a First-of-Its-Kind Shelf-Stable Brew
Celebratory Retailer Coffee Campaigns
This 7-Eleven Coffee-to-Go Offer Marks 60 Years of Java
Luxury NYC-Inspired Cafes
Fashion Label Coach Opened a Restaurant and Coffee Shop in Jakarta
Specialty Coffee Collection Expansions
Farrer’s Unveils Single-Origin Coffee Collection
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Colorful Box-Like Coffee Machines
One Object Unveils the FOOD Coffee Machine Series Concept
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
50s-Style Espresso Blends
First Espresso by Blue Bottle Coffee Pays Homage to 1950s Coffee Culture
Direct-To-Consumer Coffee Products
Boyd’s Coffee is Expanding Its Retail Model to Include D2C
Tattoo-Committed Coffee Incentives
Punk Bunny Coffee and 7-Eleven Dream Up a Coffee Deal
Signature-Blended Coffee Concentrates
Peet's Coffee Unveiled its 'Ultra Coffee' Concentrate
Multi-Serve Cold Brew Coffees
Equator Coffees Introduced Two New Cold Brew Options
Expansive Autumnal Coffee Ranges
This New Coffee Collection from The Fresh Market is Fall-Ready
Espresso Capsule Advent Calendars
Zavida's Coffee Advent Calendar Elevates Holiday Excitement
Elevated Corporate Coffee Offerings
Partners Coffee Launches Coffee for the Office Program
Aromatic Coffee-Inspired Spirits
Brugal Colección Visionaria Edición 02 Coffee is Limited-Edition
Coffee Retail Expansions
Good Earth Coffeehouse Expands in Canadian Institutions
Elevated Coffee Machine Capsules
KitchenAid's Espresso Collection Boasts Premium Quality
Eco-Friendly Coffee Tumblers
Reborn Coffee Inc. Launched Its Latest Product — the Reborn Tumbler
Ghost Show-Themed Coffees
Pop Culture Coffee Unveils a New Ghostbusters Collaboration
Collaborative Coffee Expansions
Costa Coffee Partners with Y7 Yoga Studio
Coffee Tasting Journals
Coffee Note Lets You Discover Local Coffee Shops and Learn About Beans
Cafe-Inspired Coffee Capsules
These Costa Coffee Capsules Work with L'OR and Nespresso Systems
Proprietary Brewing Cold Coffees
The FedUp Foods Cold Brew Coffee Line Has Two Roast Options
Robust Retailer Coffee Ranges
Casey's Darn Good Coffee Comes in Eight New Blends
Panama-Produced Coffee Products
Klatch Coffee Spotlights Its Geisha Coffee and Its Brand Ethos
Brightly Tonal Coffee Machines
Nespresso Launches its Unforgettable Mediterranean Summer Campaign
Strength-Based Cold Brew Packs
Explorer's Cold Brew Comes in Three Caffeine Levels
Branded In-Flight Coffees
easyJet and Costa Coffee Announced a Partnership for In-Flight Offerings
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Clean-Label Canned Lattes
Death Wish Coffee Co. Crafts Premium Canned Lattes for a New Generation
Convenient Cold Coffee Products
These New Arctic Coffee Products Respond to Consumer Demand
Nostalgic Autumnal Coffee Menus
Scooter’s Coffee is Introducing Menu Items for Fall
Bright Coffee Bean Blends
Peet’s Coffee Just Unveiled 'The Bright Collection'
Artisan Autumnal Coffee Drinks
These New CosMc’s Drinks Come in Six Varieties
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Icy Autumnal Cafe Drinks
The Human Bean Fall Menu Offers a Glimpse of Autumnal Offerings
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Limited-Edition Specialty Coffees
Klatch Coffee Debuts Songbird, Alongside Its Peru Geisha Variety
Sustainable Coffee Ventures
Staten Island Partners with the Eco-Friendly Coffee Brand
Coffee Documenting Notes Apps
Coffee Notes Helps Consumers Explore and Record Their Favorite Shops
Barista-Quality Coffee Beans
L’OR Coffee Beans Come in Three Expertly Crafted Blends
Single-Serve Pour-Over Coffee Bags
Ueshima Coffee Company Pour Over Coffee Bags are High-Quality
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Unified Enterprise Coffee Programs
The GrindPro Coffee Program Offers Barista-Quality Roasts
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Artisan Summertime Cafe Drinks
White Bison Coffee Announced New Drinks Just in Time for Summer
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Cowboy Coffee Kits
Free Rein Coffee Company & Stetson Created a Rustic Coffee Gift Set
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