Jed's Coffee Co. has Easily Decipherable Informing Packets
Francis Tiangson — April 1, 2011 — Marketing
References: shinelimited.co.nz & lovelypackage
Jed’s Coffee Co. has been given a sleek packaging design by design firm Shine. These coffee bags kick all the java lingo out the door, making the information easy to decipher and understand. With spectacular use of typography, Jed’s Coffee Co. packaging has a simplistic straight-to-the-point aesthetic.
The modern look of the Jed’s Coffee Co. packs come from the clean look of the white bag and sharp lettering. The packaging distinguishes between plunger/filter or bean content and three easily distinguishable levels of strength (mild, medium and strong).
On shelves typically filled with dark coffee packaging, the crisp design of Jed’s Coffee Co. will make them a stand out as consumers walk down the grocery store aisles looking for coffee to brew their cups of joe.
The modern look of the Jed’s Coffee Co. packs come from the clean look of the white bag and sharp lettering. The packaging distinguishes between plunger/filter or bean content and three easily distinguishable levels of strength (mild, medium and strong).
On shelves typically filled with dark coffee packaging, the crisp design of Jed’s Coffee Co. will make them a stand out as consumers walk down the grocery store aisles looking for coffee to brew their cups of joe.
Trend Themes
1. Simplistic Packaging Design - Disruptive innovation opportunity: Develop simplified and easily decipherable packaging designs for various products, enhancing consumer convenience.
2. Clean Look and Sharp Typography - Disruptive innovation opportunity: Utilize clean and minimalist design elements with sharp typography to create visually appealing packaging that stands out on crowded shelves.
3. Differentiation Through Color and Aesthetic - Disruptive innovation opportunity: Explore unique color combinations and aesthetics to differentiate products from competitors and attract consumer attention.
Industry Implications
1. Food and Beverage Packaging - Disruptive innovation opportunity: Implement simplistic and attractive packaging designs in the food and beverage industry, revolutionizing product presentation and consumer experience.
2. Graphic Design and Branding - Disruptive innovation opportunity: Incorporate clean and visually impactful designs in graphic design and branding, transforming the way products and companies communicate with consumers.
3. Consumer Goods Retail - Disruptive innovation opportunity: Optimize product packaging to attract consumers in the competitive retail industry, providing a unique and easily understandable shopping experience.
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