Peet's Bright Collection Features Vibrant, Fruit-Forward Notes
Laura McQuarrie — June 21, 2024 — Lifestyle
References: peets
Fans of bright coffee flavors savor the vibrant acidity and lively fruity notes that awaken their taste buds with each sip, and Peet's Coffee debuted the Bright Collection to perfectly match their flavor preferences. In the collection, there are two all-new blends, Sun Catcher and Off the Grid, both with fruit-forward notes and a velvety-smooth texture.
While Sun Catcher is Peet's lightest light roast coffee blend with flavors of strawberry jam, citrus and honeysuckle, Off the Grid is a medium roast with full-bodied notes of smooth milk chocolate and almond butter, plus undertones of pear.
To introduce these new blends to coffee lovers, Peet's Coffee teamed up with Arctic influencer Cecilia Blomdahl to share how fans can enter for their chance to visit one of the brightest places on earth, Svalbard, Norway during the Midnight Sun Season.
While Sun Catcher is Peet's lightest light roast coffee blend with flavors of strawberry jam, citrus and honeysuckle, Off the Grid is a medium roast with full-bodied notes of smooth milk chocolate and almond butter, plus undertones of pear.
To introduce these new blends to coffee lovers, Peet's Coffee teamed up with Arctic influencer Cecilia Blomdahl to share how fans can enter for their chance to visit one of the brightest places on earth, Svalbard, Norway during the Midnight Sun Season.
Trend Themes
1. Fruit-forward Coffee Blends - Blends featuring fruity notes like strawberry jam and citrus offer a refreshing departure from traditional coffee flavors and attract adventurous coffee enthusiasts.
2. Collaborations with Influencers - Team-ups with niche influencers, such as Arctic ambassadors, help brands reach specific target audiences and create unique promotional experiences.
3. Travel-inspired Coffee Promotions - Promotions that tie coffee experiences to exotic travel destinations appeal to the wanderlust of consumers and enhance brand allure.
Industry Implications
1. Specialty Coffee - Exploring new flavor profiles like fruit-forward notes introduces innovative blend offerings that differentiate brands in the competitive coffee market.
2. Influencer Marketing - Influencing consumer behavior through strategic partnerships with personalities can build brand credibility and drive engagement.
3. Travel and Tourism - Integrating product promotions with unique travel experiences can encourage consumer interest and create memorable brand associations.
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