Nguyen Coffee Supply Expands Its Rtd Beverage to Jewel-Osco
References: nguyencoffeesupply & nosh
Nguyen Coffee Supply's recent launch of ready-to-drink Vietnamese coffee at Jewel-Osco stores marks a significant retail expansion. Known for its focus on sustainably sourced robusta beans, Nguyen Coffee Supply is reportedly pioneering the presence of Vietnamese coffee in mainstream U.S. grocery markets.
Nguyen Coffee Supply makes its ready-to-drink Vietnamese coffee available in both condensed milk and coconut (non-dairy) varieties. In doing so, the brand caters to diverse consumer preferences and dietary needs while providing a unique taste experience. The recipe is also low in sugar and high in natural caffeine.
What sets Nguyen Coffee Supply apart is its emphasis on robusta beans, which have historically been overshadowed by arabica in the specialty coffee market. Robusta beans offer twice the caffeine and antioxidants compared to arabica, which will appeal to consumers seeking a more potent energy boost and bold flavor.
Image Credit: Nguyen Coffee Supply
Nguyen Coffee Supply makes its ready-to-drink Vietnamese coffee available in both condensed milk and coconut (non-dairy) varieties. In doing so, the brand caters to diverse consumer preferences and dietary needs while providing a unique taste experience. The recipe is also low in sugar and high in natural caffeine.
What sets Nguyen Coffee Supply apart is its emphasis on robusta beans, which have historically been overshadowed by arabica in the specialty coffee market. Robusta beans offer twice the caffeine and antioxidants compared to arabica, which will appeal to consumers seeking a more potent energy boost and bold flavor.
Image Credit: Nguyen Coffee Supply
Trend Themes
1. Sustainably-sourced Coffee - Nguyen Coffee Supply's commitment to sustainably sourced robusta beans reflects a growing consumer preference for ethical and environmentally responsible products.
2. Non-dairy Beverage Options - The introduction of a coconut (non-dairy) variety caters to the increasing demand for lactose-free alternatives in the beverage market.
3. High-caffeine Beverages - With robusta beans offering twice the caffeine content, this trend aligns with a consumer shift towards stronger, more energizing coffee options.
Industry Implications
1. Grocery Retail - The expansion into mainstream U.S. grocery markets like Jewel-Osco signifies a new wave of globally-inspired ready-to-drink beverages entering local stores.
2. Specialty Coffee - By spotlighting robusta beans, Nguyen Coffee Supply is challenging the dominance of arabica, thereby fostering innovation in the specialty coffee industry.
3. Plant-based Food and Beverage - Offering non-dairy variants like coconut milk aligns with the growing plant-based trend, catering to vegan and health-conscious consumers.
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