The Sandows Cold Brew Coffee Will Keep You Hooked All Summer
Farida Helmy — May 23, 2014 — Lifestyle
References: sandowslondon & thecoolector
Cold brew coffee has become the new whiskey. Have it on the rocks like you would a single malt or mix it with something to break the taste like you would a strong-flavored scotch. Whatever you do, make sure you try the new Sandows Cold Brew Coffee -- in whichever way you like -- and thank us after the summer is over.
The London-based Sandows brand takes after a Victorian dude by the same name -- not only did they take the vintage looking elements from their muse, but the characteristics as well: rigorous testing to create the perfect taste.
And of course, there’s the packaging and branding. The stunning overall look of the bottle combined with the fact that this is a fuel most of us need every morning already makes the Sandows Cold Brew Coffee a winner.
The London-based Sandows brand takes after a Victorian dude by the same name -- not only did they take the vintage looking elements from their muse, but the characteristics as well: rigorous testing to create the perfect taste.
And of course, there’s the packaging and branding. The stunning overall look of the bottle combined with the fact that this is a fuel most of us need every morning already makes the Sandows Cold Brew Coffee a winner.
Trend Themes
1. Cold Brew Coffee Craze - There is a growing demand for artisanal cold brew coffee that can compete with traditional hot coffee and other luxury beverage products like whiskey.
2. Upscale Food and Beverage Pairing - Cold brew coffee is being positioned as a high-end product that can be savored like a high-quality scotch and savored alongside fine foods and snacks.
3. Premium Coffee Subscription Services - With increased demand for premium and specialty coffee, there is an opportunity for subscription services that deliver unique blends and flavors right to the consumer's door.
Industry Implications
1. Coffee and Beverage Industry - Established coffee companies can take advantage of the cold brew coffee trend by innovating their brewing processes and creating premium blends, thereby expanding their target market.
2. Packaging Industry - Companies specializing in unique and high-end packaging can look at the Sandows brand for inspiration and create packaging designs that cater to premium and luxury markets.
3. E-commerce and Subscription Industry - With the rise in demand for specialty coffee and subscription-based services, e-commerce platforms can develop innovative digital solutions to meet the needs of consumers looking for premium and unique coffee experiences.
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