L’OR Coffee Beans Come in Three Expertly Crafted Blends
Michael Hemsworth — October 24, 2024 — Lifestyle
References: lorcoffee & retailtimes
Being able to create barista-quality drinks from the comfort of home is about to get a little easier thanks to the new L’OR Coffee Beans headed to the UK market. The coffee beans come as the brand's first foray into the grocery retail channel, and come in three blends including Classique, Forza and Onyx, which each come in a 200-gram pack. The coffee beans are each crafted with different strength preferences in mind and are projected to appeal to around 75% of coffee drinkers in the UK.
UK Marketing Director, UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the L’OR Coffee Beans saying, "We want to help shoppers re-create barista quality coffee experiences in the home. With 44% of shoppers now grinding their beans, we recognise a powerful shift in how consumers want to experience coffee. Our new L’OR Coffee Beans have been carefully created to help shoppers upgrade their at-home drinking experiences and find the perfect high-quality bean to deliver an elevated coffee experience."
UK Marketing Director, UK&I at Jacobs Douwe Egberts Roberto De Felice spoke on the L’OR Coffee Beans saying, "We want to help shoppers re-create barista quality coffee experiences in the home. With 44% of shoppers now grinding their beans, we recognise a powerful shift in how consumers want to experience coffee. Our new L’OR Coffee Beans have been carefully created to help shoppers upgrade their at-home drinking experiences and find the perfect high-quality bean to deliver an elevated coffee experience."
Trend Themes
1. Home-barista Culture - The rising trend of consumers seeking to replicate barista-quality beverages at home opens new markets for premium coffee products and accessories.
2. Customized Coffee Blends - Offering expertly crafted coffee blends for various strength preferences caters to the growing demand for personalized coffee experiences.
3. Self-grinding Coffee Movement - The significant increase in consumers grinding their coffee beans at home signals a shift towards more hands-on, customized coffee preparation.
Industry Implications
1. Coffee Retail - Entering the grocery retail market with premium coffee beans introduces a new dimension to consumer coffee purchasing habits.
2. Home Appliance - The trend towards sophisticated home coffee experiences drives demand for advanced coffee-making appliances and gadgets.
3. Food and Beverage - Expanding high-quality coffee options within the food and beverage sector meets the rising consumer expectation for premium taste experiences at home.
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