The Cafe Prohibido Packaging References Adam and Eve
Laura McQuarrie — April 16, 2014 — Lifestyle
References: portafolio.pupilaestudio & thedieline
The coffee bag designs for Cafe Prohibido, or "Forbidden Coffee" play up just how much of a vice java can be for caffeine lovers, by referencing the original sin. The packaging by Pupila Estudio illustrates a scene from the Garden of Eden, showing Eve tempting Adam to take a sip of a delicious dark roast from a steaming red mug of coffee.
Two different coffee bag versions were designed for Cafe Prohibido, a new line of gourmet coffee in Costa Rica. This includes one dark design and a lighter more natural one that seem to express opposites like good and bad, or heaven and hell. Even if it feels indulgently sinful, the coffee bags suggest that there's got to be some really good coffee inside these Cafe Prohibido packages.
Two different coffee bag versions were designed for Cafe Prohibido, a new line of gourmet coffee in Costa Rica. This includes one dark design and a lighter more natural one that seem to express opposites like good and bad, or heaven and hell. Even if it feels indulgently sinful, the coffee bags suggest that there's got to be some really good coffee inside these Cafe Prohibido packages.
Trend Themes
1. Gourmet Coffee Packaging - Opportunity to disrupt the coffee packaging industry by creating visually impactful designs that evoke emotions and tell a story.
2. Contrasting Design Concepts - Opportunity to innovate by offering contrasting design options that appeal to a wider range of coffee lovers with different preferences.
3. Storytelling Marketing - Opportunity to create unique narratives and use storytelling techniques in marketing campaigns to intrigue and engage consumers.
Industry Implications
1. Coffee Packaging - Opportunity to disrupt the coffee packaging industry by offering innovative and visually appealing designs.
2. Gourmet Coffee - Opportunity to capitalize on the growing demand for gourmet coffee and offer unique packaging that enhances the overall coffee experience.
3. Marketing and Advertising - Opportunity to leverage storytelling techniques in marketing and advertising campaigns to create memorable and engaging experiences for the target audience.
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