The Coffee Foundation Supports Mental Health Awareness
Laura McQuarrie — July 22, 2024 — Lifestyle
References: coffeefoundation & thedieline
The Coffee Foundation crafts unique blends that not only awaken the senses but also support mental health awareness with every sip. Inspired by traditional pill bottles, the packaging doubles as a conversation starter for mental health challenges, as well as the need for positive change and destigmatized illnesses.
Stigma, Isolation and Prejudice are some of the names of blends from The Coffee Foundation, each of which has a personality and flavor profile of its own. While Shame is a decaffeinated blend with well-balanced notes that are creamy and sweet, Judgment is an Ethiopian coffee with a fruity aroma and nutty flavors produced by two-time Olympic gold medalist, Haile Gebrselassie.
Using coffee as a way to connect people, The Coffee Foundation shares resources like a conversation guide, posters and flyers.
Stigma, Isolation and Prejudice are some of the names of blends from The Coffee Foundation, each of which has a personality and flavor profile of its own. While Shame is a decaffeinated blend with well-balanced notes that are creamy and sweet, Judgment is an Ethiopian coffee with a fruity aroma and nutty flavors produced by two-time Olympic gold medalist, Haile Gebrselassie.
Using coffee as a way to connect people, The Coffee Foundation shares resources like a conversation guide, posters and flyers.
Trend Themes
1. Mental-health-focused Products - Products that prioritize mental health aim to reduce stigma and promote awareness through everyday items like coffee.
2. Therapeutic Packaging - Packaging inspired by medical themes not only attracts attention but also fosters meaningful dialogues about mental health issues.
3. Collaborative Wellness Campaigns - Companies are partnering with celebrities and athletes to produce limited-edition products that support mental health causes.
Industry Implications
1. Specialty Coffee - The specialty coffee industry is incorporating social causes to enhance brand differentiation and consumer engagement.
2. Health and Wellness - The health and wellness industry is seeing an uptick in products designed to support mental health awareness and education.
3. Marketing and Advertising - Marketers are utilizing unique packaging and celebrity collaborations to promote social causes and create impactful campaigns.
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