This Packaging Has a Coffee Bean Shape
Kiro Altman — December 22, 2013 — Art & Design
References: brandbox.uz
Brandbox Creative Agency prides itself for producing one of the most exciting and creative packages to come from Uzbekistan region. Bookcafe Blend Ground Coffee is a local brand that has sprang from ‘Bookcafe’, the first coffee shop and library in the country.
The packaging of the Bookcafe Blend coffee was briefed to demonstrate the premium quality of the Bookcafe blend. The coffee comes in dark and medium roast that has been represented by the color of the package. Bookcafe Blend immediately stands out from other available blends in the local market with its coffee bean shaped light package made out of soft food plastic. This is an exquisite and unique product will be sold as a limited edition.
The packaging of the Bookcafe Blend coffee was briefed to demonstrate the premium quality of the Bookcafe blend. The coffee comes in dark and medium roast that has been represented by the color of the package. Bookcafe Blend immediately stands out from other available blends in the local market with its coffee bean shaped light package made out of soft food plastic. This is an exquisite and unique product will be sold as a limited edition.
Trend Themes
1. Creative Packaging - As illustrated in the article by Brandbox Creative Agency, there is a growing trend towards creating unique and imaginative packaging designs that capture consumer attention and elevate a product's perceived value.
2. Limited Edition Products - The Bookcafe Blend coffee packaging, unique with a coffee bean shape and made out of soft food plastic, is a part of a trend of limited edition products that are designed to create excitement and a sense of urgency among consumers.
3. Craft Coffee - The Bookcafe Blend coffee caters to a demand for craft coffee and premium quality. As consumers become more selective in their coffee choices, there is an opportunity for startups and entrepreneurs to create their own unique blends and capture a share of the growing premium coffee market.
Industry Implications
1. Packaging Industry - The trend towards creative packaging, such as the coffee bean shaped package of Bookcafe Blend, presents a disruptive opportunity for the packaging industry to develop new and innovative materials and designs that capture consumer attention and enhance brand value.
2. Food and Beverage Industry - The growth of the craft coffee and premium quality niche, as illustrated by Bookcafe Blend, presents an opportunity for entrepreneurs to enter this market with unique coffee blends and exciting packaging that meet the increasing demand of consumers for high-quality, unique coffee products.
3. Hospitality Industry - The trend towards limited edition products, such as the Bookcafe Blend coffee, can be leveraged by the hospitality industry to add value to their establishments and create a sense of uniqueness and exclusivity for customers.
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