One Tree Coffee Co Gets a Brand Boost From Boheem
Francis Tiangson — March 3, 2011 — Lifestyle
References: boheem.au & lovelypackage
One Tree Coffee Co, located in Newcastle, New South Whales, is an Espresso Bar whose brand identity was masterfully created by the Australian-based company Boheem. The results of their banding efforts have a vintage feel which adds to the charm of the coffee boutique.
From coffee bean gift bags and iced coffee bottles to promotional shirts and loyalty cards, each item Boheem created for One Tree Coffee Co has a classy, old-school aesthetic. The desaturated colors and fonts used help to create an authentic vintage appearance for the brand.
The One Tree Coffee Co branding is spot on as Boheem hit the nail straight on the head with these designs. I would definitely check out this Espresso Bar if I was in the area.
From coffee bean gift bags and iced coffee bottles to promotional shirts and loyalty cards, each item Boheem created for One Tree Coffee Co has a classy, old-school aesthetic. The desaturated colors and fonts used help to create an authentic vintage appearance for the brand.
The One Tree Coffee Co branding is spot on as Boheem hit the nail straight on the head with these designs. I would definitely check out this Espresso Bar if I was in the area.
Trend Themes
1. Vintage Branding - The trend of vintage branding for coffee shops and stores by creating nostalgic and classic designs that appeal to customers.
2. Authentic Appearance - The trend of creating an authentic appearance for coffee brands with desaturated colors and fonts that portray an old-school aesthetic.
3. Masterful Branding - The trend of mastering the art of branding for coffee boutiques to stand out from other competitors in the market.
Industry Implications
1. Coffee Shops - The coffee shop industry can leverage vintage branding of coffee products and services to increase brand awareness and attract new customers.
2. Graphic Design - The graphic design industry can provide new creative solutions in vintage and classic designs for branding of coffee products and services.
3. Marketing - The marketing industry can help coffee shops and brands to create a unique brand identity for their products and services through authentic vintage branding.
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