Subculture Created a First-of-Its-Kind Shelf-Stable Brew
Laura McQuarrie — May 15, 2024 — Lifestyle
References: drinksubculture & investorsobserver
Subculture Delta Beverages—a joint venture between Subculture Coffee and Diesel Beverages—launched the world's first shelf-stable THC-infused cold brew coffee. These canned coffee beverages for the cannabis community feature 5mg of federally compliant Delta-9 THC in a serving. These ready-to-drink varieties include a well-balanced Cold Brew and a smooth, subtly sweet dairy-free Oat Milk option. Both made with high-altitude, fair-trade Ethiopian Arabica beans, these canned cold brew beverages are rich in aroma and taste.
Thanks to the use of naturally derived Delta-9 THC from hemp and a patented Hydrophobic Molecule Delivery system, each serving promises sustained effects for up to two hours. These first-of-their-kind shelf-stable cans offer a new way for coffee and cannabis consumers to experience an elevating boost.
Thanks to the use of naturally derived Delta-9 THC from hemp and a patented Hydrophobic Molecule Delivery system, each serving promises sustained effects for up to two hours. These first-of-their-kind shelf-stable cans offer a new way for coffee and cannabis consumers to experience an elevating boost.
Trend Themes
1. Thc-infused Beverages - Innovative THC-infused beverages create a dual-purpose drink that engages both the cannabis and coffee markets.
2. Shelf-stable THC Products - The introduction of shelf-stable THC products caters to consumer demand for convenient and long-lasting cannabis edibles.
3. Functional Coffee - Functional coffee products, now enhanced with THC, provide consumers with a multifaceted beverage experience that combines energy and relaxation.
Industry Implications
1. Cannabis Industry - The cannabis industry benefits from integrating THC into mainstream beverage options, expanding its reach beyond traditional smoking or vaping.
2. Specialty Coffee Market - The specialty coffee market can diversify offerings by incorporating unique ingredients like THC to attract niche consumer segments.
3. Beverage Technology - Advancements in beverage technology, such as a patented Hydrophobic Molecule Delivery system, enable new product innovations like shelf-stable THC-infused drinks.
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